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cloro uses a subscription-based billing model with monthly credit allocations and concurrency limits based on your plan tier.

Subscription plans

Find our plan options, concurrency levels and pricing at cloro.dev. All plans include:
  • Access to all API endpoints
  • Response headers with credit and concurrency tracking
  • Dashboard access for usage monitoring and billing management

How billing works

Credit allocation

  • Credits are allocated at the start of each billing cycle
  • Credits are deducted when API requests complete successfully
  • Failed requests (4xx/5xx errors) don’t consume credits
  • Credit consumption varies by endpoint and features used (see Providers)
  • Sync monitor requests include a +2 credit surcharge (see Providers for details)

Credit expiration

Important: Credits expire at the end of each billing cycle and do not roll over to the next month. If you have unused credits at the end of your billing cycle, they will be lost. Plan your usage to make the most of your subscription.

Billing cycles

  • All plans operate on monthly billing cycles
  • Billing cycles start on the date you subscribe and renew on the same date each month
  • Renewals are automatic unless you cancel

Managing your subscription

All subscription management is handled through the dashboard:
  • Upgrade plans: Switch to higher-volume tiers with immediate effect. When upgrading, we prorate the price for the remaining days and set your available balance to the full new plan allocation minus credits already consumed this cycle — unused credits from the old plan are preserved, not reset.
  • Downgrade plans: Downgrades take effect at the start of your next billing cycle — your current plan continues until cycle end, then the lower plan activates. No proration charge.
  • Monitor usage: View credit balance, usage graphs, and billing history
  • Cancel subscription: Service continues until the end of the current billing cycle, but no refunds are issued for unused credits.

Update billing details and access invoices

To change your payment method, update your billing address or tax ID, or download past invoices:
  1. Go to the dashboard and open Billing from the left sidebar.
  2. In the Current plan card, click Manage your subscription.
  3. The customer portal opens, where you can:
    • Update your payment method
    • Edit your billing address, company name, and tax ID
    • View and download invoices and receipts
    • Update the email address invoices are sent to
Changes made in the customer portal apply to future invoices.
The dashboard customer portal only shows invoices from May 2026 onwards. To download earlier invoices, use the legacy billing portal and sign in with the email on your old account.

Standard vs. enterprise plans

Standard plans

Standard plans (Hobby, Starter, Growth, Business) are available through the dashboard with immediate activation. For higher monthly volumes or annual-contract terms, see Enterprise plans below. The pricing page has current tier counts, credit allocations, and concurrency limits.
  • Self-service: Subscribe and upgrade directly through the dashboard
  • No overage charges: Service stops when you run out of credits
  • Flexible: Upgrade anytime and cancel at the end of the billing cycle
  • Immediate access: Start using the API right away
What happens when credits run out? On any monthly plan (Standard or self-serve Enterprise), API requests will fail with error responses once your credit balance reaches zero. To resume service:
  1. Upgrade to a higher-volume plan (takes effect immediately)
  2. Wait for your next billing cycle to begin (credits will be replenished)
  3. Contact sales for an annual Enterprise contract — annual plans include overages, so service continues past your monthly allocation at your contracted rate

Enterprise plans

Enterprise is available in two forms: self-serve monthly tiers (subscribed through the dashboard, with the same billing behavior as Standard plans — hard credit cap, no overages, cancel anytime) and annual contracts (12-month commitments that unlock overages, +20% credits per month, and the other benefits listed below). Annual Enterprise contracts are 12-month commitments, available from the entry Enterprise tier upward and required above the self-serve ceiling. In the overlap band you can choose: pay monthly through the dashboard, or commit to an annual contract for overages, 20% more credits per month at the same fee, and the rest of the benefits below. See the pricing page for the current self-serve ceiling and tier details. Monthly vs. annual: monthly plans (Standard tiers and self-serve Enterprise tiers) have a hard credit cap — service stops when you run out. Annual Enterprise contracts include overages, so service continues past your monthly allocation, billed at your contracted rate. Annual contract benefits (12-month commitment; the self-serve monthly Enterprise tiers get the baseline allocation at the same dollar amount with none of the below):
  • Overages allowed: service continues after your monthly credit allocation is exhausted; overage credits are billed at your contracted per-credit rate in the following billing cycle
  • 20% more credits per month (17% lower effective per-credit rate vs. the equivalent self-serve monthly tier)
  • 1.3× concurrency: your concurrent-request limit is boosted vs. the baseline for the same dollar tier
  • Access to non-public endpoints: available on request, subject to cloro’s discretion
  • Price lock for the 12-month term: fees and per-credit rate are fixed for the contract duration
  • Net 7-day payment: pay by bank transfer or ACH direct debit
Getting started with enterprise: If your monthly usage projection is at or above the entry Enterprise tier, an annual contract unlocks overages and 20% more credits per month at the same fee. Above the self-serve ceiling the same terms apply, but subscribing requires contacting our support team. Once you’re ready to move forward, contact our support team and you’ll be sent the contract for signature. Upon receiving the signed contract, your Enterprise plan will be configured in less than 24 hours.

Common questions

Do unused credits roll over to the next month?

No. Unused credits from your subscription do not roll over to the next billing cycle. Credits expire at the end of each billing cycle.

How can I check my current credit balance?

You can check your credit balance by logging into your dashboard to see:
  • Current credit balance
  • Usage for the current billing cycle
  • Projected spend based on current usage
  • Historical usage data

What happens when I run out of credits?

When you reach your credit limit, your API requests will be rejected with a 403 Insufficient Credits error. To continue using the API:
  1. Switch to a higher-tier monthly plan (takes effect immediately)
  2. Wait for the next billing cycle (credits replenish on your renewal date)
  3. Contact sales for an annual Enterprise contract — annual plans include overages, so service continues at your contracted rate instead of stopping at the cap
Whenever you hit 80% and 100% of your monthly allocation you will be informed via email.

Is there a pay-as-you-go option?

No. cloro uses a credit-based subscription model — there is no pay-as-you-go or per-request pricing. All plans include a fixed monthly credit allocation. Credits not used by the end of the cycle expire and do not roll over.

Are credits charged when shopping cards or ads fields return empty?

Yes. Credits are deducted whenever a response returns "success": true, regardless of whether optional fields like shoppingCards, ads, or sources contain data. These fields are opportunity-based: cloro attempts to extract them when the AI surface serves that content. An empty shoppingCards: [] is a valid result, not a failure. Use success: false to identify requests that should not be charged.

Do I need a VAT registration to sign up?

No. You can start the free trial or subscribe to any plan without a VAT number — VAT is charged on the invoice where applicable. Once you have a VAT number, add it under Billing → Manage your subscription in the dashboard and it will appear on future invoices.

What happens if multiple accounts at my company subscribe separately?

cloro allows one active subscription per domain (e.g., yourcompany.com). If multiple accounts sign up under the same domain, we may reach out to consolidate them. If you need multiple API keys for different environments or teams, you can generate them directly from the dashboard — multiple keys can be active under a single subscription.

Can I see request history beyond the current billing cycle?

The credit usage log in the dashboard supports a custom date range picker.

Can I get a refund if I cancel my subscription?

No refunds are issued when you cancel your subscription. When you cancel:
  • Service continues until the end of the current billing cycle
  • You retain access to all remaining credits during that period
  • No charges occur for subsequent billing cycles