Last updated on 21 January 2026
This Privacy Policy describes how FidForward, Inc. (“cloro,” “we,” or “us”), collects, processes, and discloses Personal Information through our website at https://cloro.dev (the “Site”), our cloro branded products and services, including the cloro interface, API services, and our related applications (the “Services”). Together, the Site and Services are referred to in this Privacy Policy as our “Products”.
This Privacy Policy applies to any Personal Information for which cloro determines the purposes and means of processing (sometimes referred to as acting as a “controller”). We act as a controller when we collect Personal Information for our own purposes, including through the Site. However, this Privacy Policy does not apply to Personal Information we collect or process as an employer.
This Privacy Policy does not apply to Personal Information that we collect or process on behalf of our customers, including when our Products are used. In these cases, cloro’s customers are the controllers of Personal Information collected, processed, or generated by their use of our Products, and we only process such Personal Information according to our customers’ instructions (sometimes referred to as acting as a “processor” or “service provider,” which we use interchangeably throughout this Privacy Policy).
If your Personal Information is collected or processed by a third party, such as a cloro customer, that third party may provide additional information about how that Personal Information is handled. Please review these terms, notices, or policies as relevant to you.
This Privacy Policy does not apply to any information that we collect in a manner that does not identify an individual person, including anonymous, de-identified, or aggregate information.
We encourage you to read this Privacy Policy carefully before using any of the Services. By using our Services you agree to the collection, use, and processing of Personal Information in accordance with this Privacy Policy. This Privacy Policy includes by reference all terms and conditions in our Terms of Service.
We may collect certain information that identifies you or other individuals either directly or indirectly (“Personal Information”) when you create an account, use our Products, or interact with our Site. We may collect the following types of Personal Information:
Account information, including your full name, email and postal address, user profile information including any profile photo you choose to provide, billing and payment information, account login credentials and authentication data, API keys and authentication tokens, the company you work for and your role, and the contents of customer service interactions with us;
Site usage information, including what pages you visited on our Site, visit frequency and duration, and how you interact with our Site including any links you click;
Services configuration information, including how you have configured your instance of the Services, any provider settings and API configurations, alert preferences and notification settings, regional collection preferences, and any keywords to track; and
Services usage information, including performance metrics, feature usage statistics, information about dashboard interactions and reports generated, and API usage patterns and query frequency.
In certain jurisdictions, this Personal Information may be categorized as comprising identifiers, commercial information, internet or electronic activity information, professional information, or inferences drawn from such information.
Certain Personal Information we collect may be considered “sensitive” or “special category” Personal Information under applicable data protection laws. We only collect and process sensitive Personal Information with your consent.
We collect may collect the Personal Information directly from you when you:
Create or register an account with us;
Visit or interact with our Site;
Use or interact with our Services;
Communicate with us by email, text message, postal mail, or through other available communications channels; or
Subscribe to email lists or marketing communications from us.
We also may collect or receive Personal Information described above from other sources, including:
From publicly available sources, including company websites that display your contact information or from third party companies that collect information from these sources;
From our service providers or partners when they collect it on our behalf;
From companies that provide us with marketing services, but only when you have provided your consent or otherwise agreed for them to do so; or
From cookies and similar technologies.
We may use Personal Information in order to:
Provide and improve our Products, including by performing analytics to understand how you access and use our Site and Services and to customize your experience;
Allow you to register for and log into your customer account and use our Services;
Provide technical support and troubleshooting for users of our Products;
Send you information that we believe may be of interest to you, including news and offers about our Products where it is permissible under applicable data protection laws; and
As otherwise may be required to comply with our legal obligations.
We collect and process sensitive Personal Information solely for business purposes and do not use this information for advertising, marketing, or to build a profile about you.
We may disclose Personal Information to:
Service providers, who are contractually bound to process any Personal Information solely on our behalf and according to our instructions. We may use service providers in order to help administer and improve the Site or provide our Services, personalize your experience on the Site, process payments, in order to provide us with professional services including legal and financial services, and conduct analytics on our behalf;
Third party marketing partners who may provide you, on our behalf, with information relating to our Products or services that we believe you may find of interest. We may also disclose lawfully collected datasets with partners to help improve the accuracy and relevance of those datasets;
Any competent law enforcement body, regulatory, government agency, court or other third party in response to a subpoena or where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
An actual or potential buyer (and their agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, or to other third parties in the voluntary or involuntary dissolution (bankruptcy) of our business, provided that we inform the third party it must use your Personal Information only for the purposes disclosed in this Privacy Policy; and
Any other person at your instruction.
We do not “sell” or “share” Personal Information as those terms are defined in applicable data protection laws, nor do we disclose your Personal Information to third parties for their own marketing purposes.
Your Personal Information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country, which, in some cases, may not be as protective. By providing us with your Personal Information, you acknowledge the transfer of certain information to the United States for storage, use, processing, maintenance, and onward transfer of such information to other entities, regardless of their location. Such transfers will be made in accordance with this Privacy Policy and the Terms of Service. We have implemented safeguards intended to ensure an adequate level of data protection where your Personal Information is transferred outside of the EEA, UK, and Switzerland, such as by use of standard contractual clauses published by the EU Commission and the ICO’s UK addendum. We have implemented similar appropriate safeguards with our third party service providers and partners.
Certain jurisdictions require cloro to have a lawful basis before we may collect or process your Personal Information. Depending on the Personal Information concerned and the nature of the collection and processing, we may process Personal Information:
With your consent, which may be revoked at any time;
To perform or take steps to perform a contract with you, including when you interact with us as a customer of our Services;
To comply with a legal obligation to which we are subject; and
When collecting or processing your Personal Information is in our legitimate interests, and those interests are not overridden by your data protection interests or fundamental rights and freedoms.
Securing Your Personal Information
We maintain administrative (policies, standards, and processes), physical, and technical controls designed to protect the confidentiality, integrity, and accessibility of your Personal Information, taking into account the nature of the Personal Information.
We retain Personal Information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). We determine the appropriate retention period for Personal Information based on whether it is needed to continue providing you with our Products or other services, your expectations based on this Privacy Policy, and any applicable legal requirements to retain data for certain purposes.
When we no longer have a legitimate business need to process your Personal Information, and where legally permitted, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.
At cloro, we provide the following data protection rights to all of our customers and Site users, regardless of your jurisdiction. You or your authorized agent may exercise these rights by contacting us at privacy [at] cloro.dev.
If you submit a request through an authorized agent, we still may need to contact you in order to verify your identity and that the agent has the authority to act on your behalf.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We do not discriminate against any individual for exercising their data protection rights.
Right to Know. You have the right to request information about the categories of Personal Information we collect and process about you.
Rights of Access and Portability. You have the right to ask us for copies of your Personal Information and to receive it in both a human readable and portable, machine-readable form. However, there are certain exceptions to this right, which means you may not receive all of the Personal Information we collect.
Right of Deletion / Right of Erasure. You have the right to request that we delete your Personal Information in certain circumstances. However, there are certain exceptions that may permit or require us to retain some pieces of your Personal Information even after your request.
Correction / Rectification. You have the right to correct Personal Information about you that is inaccurate and to complete Personal Information you believe is incomplete.
Objection / Restriction. In some cases, you have the right to object to how we process your Personal Information or ask us to restrict our processing.
Opt Out of Direct Marketing, use of Personal Information for Marketing Purposes, Profiling, and Automated Decisionmaking. You have the right to opt out of receiving direct marketing communications from us and from having us process your Personal Information for our own advertising and marketing purposes. You also have the right to opt out of our processing of your Personal Information for profiling and for use in solely automated decisionmaking.
Appeal Denial of a Request. You have the right to appeal our denial of your data protection rights requests. If we deny your request even after your appeal, we will provide you a written explanation of why we have declined to take action.
Withdraw Your Consent. Where we have collected or processed your Personal Information based on your consent, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of our processing before you withdrew your consent, nor will it affect processing your Personal Information where it has been undertaken on a basis other than consent.
Complain to a Regulator. You may have the right to file a complaint with the applicable data protection regulator in your jurisdiction. If you need help finding the appropriate regulator, please contact us.
Our Products are not directed to individuals under the age of 18, and we do not knowingly collect information on the internet from anyone under 18. If you become aware that an individual under the age of 18 has provided us with personal information, please contact us at privacy [at] cloro.dev. If we become aware that an individual under the age of 18 has provided us with personal information on the internet, we will take steps to delete such information as soon as possible.
Automatic Data Collection through Cookies and Similar Technologies
We and our service providers may use automated data collection tools such as cookies, cookieless tracking, and other related technologies to collect certain information when you use or interact with our Products. We collect Personal Information through these technologies for our customers that are logged into their cloro account, but we collect this information in a non-identifiable manner for other individuals. Where legally required, we will ask for your consent before enabling any tracking technologies that are not necessary for network communication or to provide the Products you have requested. Most browsers allow users to block cookies, but these features may not be effective for cookieless technologies and may, even when effective, impede your use of certain features within our Products.
We reserve the right to make changes to this Privacy Policy at any time. Any changes will be applicable as of the “Last Updated” date at the top of this Privacy Policy. Sometimes, we may make more significant changes to this Privacy Policy, in which case we will provide the updated version to our customers at the email address we have on file. Your continued use of our Products constitutes acceptance of the updated Privacy Policy.
If you have any questions about our privacy practices, this Privacy Policy, or wish to exercise your data protection rights, you may contact us at privacy [at] cloro.dev or by mail at
cloro Privacy
FidForward, Inc.
131 Continental Drive, Suite 305
Newark, DE 19713
United States
