Google AI Mode inline products schema

This section documents the inline products data returned by the Google AI Mode endpoint: product cards found within the AI response text, part of the AI Mode response so no separate API call is needed. Unlike shopping cards — which group multiple products into a dedicated carousel — inline products are stand-alone product references embedded directly in the AI’s prose. Both arrays may coexist in a single response. For use cases, pricing context, and copy-paste examples, see the AI Mode shopping API page on the product site.

Example request

Inline products are intent-detected; no flag is required.

{
  "prompt": "what are the best wireless headphones for travel",
  "country": "US"
}

Inline product structure

Field	Type	Description
`title`	string	Product title
`position`	integer	1-indexed rank across the `inlineProducts` array in DOM/render order. Always emitted.
`price`	object	Structured pricing — see price object for the shape
`oldPrice`	object	Original price before discount (same shape as `price`)
`store`	string	Merchant/store name (e.g. `"Amazon"`, `"Mercado Livre"`)
`thumbnail`	string	Product image URL. May be a `https://` URL or a `data:image/jpeg;base64,...` blob injected by Google’s client JS. Omitted when the page was captured before Google’s image loader ran.
`productLink`	string	Direct product URL

`price` and `oldPrice`

Field	Type	Description
`value`	number \| null	Parsed numeric price. `null` when the visible text can’t be unambiguously parsed.
`currency`	string \| null	Currency symbol (e.g. `"$"`, `"£"`, `"R$"`, `"€"`). `null` when no symbol was found.
`raw`	string	Visible card text verbatim (e.g. `"$329.99"`, `"R$ 4,40/mês"`). Always present when the parser had any input text.

The raw field captures the price string exactly as Google rendered it, which covers three cases:

Parseable — {value, currency, raw} all populated. Use value for math/aggregation.
Installment — Brazilian and other locales render monthly-payment offers like R$ 4,40/mês. We emit {raw} only (no value) because shipping 4.40 as the product price would be wrong. Fall back to raw for display.
Unparseable / locale-ambiguous — e.g. "Free", "€1.234" in an unknown locale context. We emit whatever was extractable (often just raw) so you can render the card text without losing the signal.

Response example

{
  "success": true,
  "result": {
    "text": "Based on expert reviews, here are the top wireless headphones for travel...",
    "inlineProducts": [
      {
        "title": "Sony WH-1000XM5",
        "position": 1,
        "price": {
          "value": 298.0,
          "currency": "$",
          "raw": "$298.00"
        },
        "oldPrice": {
          "value": 399.99,
          "currency": "$",
          "raw": "$399.99"
        },
        "store": "Amazon",
        "thumbnail": "data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/...",
        "productLink": "https://www.google.com/shopping/product/example"
      },
      {
        "title": "Short Floral Estampa Floral - Compre Já",
        "position": 2,
        "price": {
          "raw": "R$ 4,40/mês"
        },
        "store": "Mercado Livre",
        "productLink": "https://www.google.com/shopping/product/example2"
      }
    ]
  }
}

Overview

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Google

Perplexity

Copilot

AI Mode

Grok

Gemini

Google News

Utilities

Google AI Mode inline products schema

Example request

Inline product structure

`price` and `oldPrice`

Response example

​Example request

​Inline product structure

​price and oldPrice

​Response example

Example request

Inline product structure

`price` and `oldPrice`

Response example