Google AI Mode inline products schema

This section documents the inline products data returned by the Google AI Mode endpoint. Inline products are part of the AI Mode response — no separate API call is needed. For use cases, pricing context, and copy-paste examples, see the AI Mode shopping API page on the product site.

Example request

Inline products are intent-detected: send a prompt that surfaces individual product mentions in the AI response. No flag is required.

{
  "prompt": "what are the best wireless headphones for travel",
  "country": "US"
}

This produces a response containing the inlineProducts array documented below.

Overview

Inline product cards found within the AI response text. Unlike shopping cards — which group multiple products into a dedicated carousel — inline products are stand-alone product references embedded directly in the AI’s prose. Both arrays may coexist in a single response.

Inline product structure

Field	Type	Description
`title`	string	Product title
`position`	integer	1-indexed rank across the `inlineProducts` array in DOM/render order. Always emitted.
`price`	object	Structured pricing — see price object for the shape
`oldPrice`	object	Original price before discount (same shape as `price`)
`store`	string	Merchant/store name (e.g. `"Amazon"`, `"Mercado Livre"`)
`thumbnail`	string	Product image URL. May be a `https://` URL or a `data:image/jpeg;base64,...` blob injected by Google’s client JS. Omitted when the page was captured before Google’s image loader ran.
`productLink`	string	Direct product URL

`price` and `oldPrice`

Field	Type	Description
`value`	number \| null	Parsed numeric price. `null` when the visible text can’t be unambiguously parsed.
`currency`	string \| null	Currency symbol (e.g. `"$"`, `"£"`, `"R$"`, `"€"`). `null` when no symbol was found.
`raw`	string	Visible card text verbatim (e.g. `"$329.99"`, `"R$ 4,40/mês"`). Always present when the parser had any input text.

The raw field captures the price string exactly as Google rendered it, which lets you handle three cases consumers tend to care about:

Parseable — {value, currency, raw} all populated. Use value for math/aggregation.
Installment — Brazilian and other locales render monthly-payment offers like R$ 4,40/mês. We emit {raw} only (no value) because shipping 4.40 as the product price would be wrong. Fall back to raw for display.
Unparseable / locale-ambiguous — e.g. "Free", "€1.234" in an unknown locale context. We emit whatever was extractable (often just raw) so you can render the card text without losing the signal.

Response example

{
  "success": true,
  "result": {
    "text": "Based on expert reviews, here are the top wireless headphones for travel...",
    "inlineProducts": [
      {
        "title": "Sony WH-1000XM5",
        "position": 1,
        "price": {
          "value": 298.0,
          "currency": "$",
          "raw": "$298.00"
        },
        "oldPrice": {
          "value": 399.99,
          "currency": "$",
          "raw": "$399.99"
        },
        "store": "Amazon",
        "thumbnail": "data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/...",
        "productLink": "https://www.google.com/shopping/product/example"
      },
      {
        "title": "Short Floral Estampa Floral - Compre Já",
        "position": 2,
        "price": {
          "raw": "R$ 4,40/mês"
        },
        "store": "Mercado Livre",
        "productLink": "https://www.google.com/shopping/product/example2"
      }
    ]
  }
}

Overview

ChatGPT

Google

Perplexity

Copilot

AI Mode

Grok

Gemini

Google News

Utilities

Google AI Mode inline products schema

Example request

Overview

Inline product structure

`price` and `oldPrice`

Response example

​Example request

​Overview

​Inline product structure

​price and oldPrice

​Response example

Example request

Overview

Inline product structure

`price` and `oldPrice`

Response example