Google stores schema

The Google Search endpoint returns Google’s Stores block, a list of merchants shown on shopping queries (“air fryer”, “running shoes men”), as result.stores, on desktop and mobile, with no flag and at no extra cost. stores is omitted when the SERP has no Stores block. Google shows the block in EU countries. items holds every merchant of the block, in page order: the 2 that Google shows, then the ones behind “Show more”, with expanded: false. Text fields are as Google shows them, in the language of the SERP. Some merchants show a price range, a rating or both in place of the description.

Desktop

A response to air fryer in Ireland, on desktop, shortened with // …:

{
  "success": true,
  "result": {
    "stores": {
      "items": [
        {
          "position": 1,
          "merchant": "Ninja Ireland",
          "link": "https://www.ninjakitchen.ie/collections/air-fryers",
          "expanded": true,
          "title": "Air Fryers",
          "description": "Ninja Air Fryers help you cook using little to no oil. Enjoy healthier meals in a flash, with extra-crispy results – from chunky chips and roasted ...",
          "redirectLink": "https://www.google.com/goto?url=CAESbwHEIkXXZOfflesd-UKC5jQ883mP…"
        },
        {
          "position": 2,
          "merchant": "Currys",
          "link": "https://www.currys.ie/appliances/small-kitchen-appliances/health-fryers/air-fryers",
          "expanded": true,
          "title": "Great Air Fryer Offers & Deals",
          "description": "Find the perfect Air Fryer including Ninja models in our Health Fryers range here at Currys. Shop online for delivery or order & collect.",
          "redirectLink": "https://www.google.com/goto?url=CAESjwEBxCJF11sJ8J53qYCjpg3CKPFZ…"
        },
        {
          "position": 3,
          "merchant": "Anthony Ryans Galway",
          "link": "https://www.anthonyryans.com/collections/air-fryers-fryers",
          "expanded": false,
          "title": "Air Fryers & Fryers",
          "description": "Kitchen Appliances that Make Life Simpler - Air Fryers, Grills, Sandwich Makers & Slow Cookers Discover a world of culinary ...",
          "redirectLink": "https://www.google.com/goto?url=CAESdwHEIkXX_BnXne9qqS4kJPrKzeGy…"
        },
        // …
        {
          "position": 5,
          "merchant": "Amazon.ie",
          "link": "https://www.amazon.ie/b?ie=UTF8&node=94817505031",
          "expanded": false,
          "title": "Air Fryers: Home & Kitchen",
          "description": "Ninja MAX Dual Zone Digital Air Fryer, 9.5L, Stone Gold DZ400UKSTGD | 6 functions: Air Fry, Max Crisp, Roast, Bake, Reheat & Dehydrate. Non-Stick, Dishwasher ...",
          "redirectLink": "https://www.google.com/goto?url=CAESbQHEIkXXIP_f6Il0WPduoy_pn7AE…"
        }
      ]
    }
  }
}

Mobile

A response to air fryer in Ireland, on mobile, shortened with // …:

{
  "success": true,
  "result": {
    "stores": {
      "items": [
        {
          "position": 1,
          "merchant": "Ninja Ireland",
          "link": "https://www.ninjakitchen.ie/collections/air-fryers",
          "expanded": true,
          "title": "Air Fryers",
          "description": "Ninja Air Fryers help you cook using little to no oil. Enjoy healthier meals in a flash, with extra-crispy results – from chunky chips and roasted ...",
          "redirectLink": "https://www.google.com/goto?url=CAESbwHEIkXXQs8q1ycdB72Xbn_P_Kr1…"
        },
        // …
        {
          "position": 5,
          "merchant": "Very Ireland",
          "link": "https://www.very.ie/browse/appliances-cooking-appliances-air-fryers",
          "expanded": false,
          "title": "Air Fryers | Dual Basket & Large Air Fryers | Ninja & Tower",
          "description": "Shop air fryers at Very Ireland from Ninja, Tower, Philips and Salter. Choose single, dual basket and large air fryers for quick, ...",
          "redirectLink": "https://www.google.com/goto?url=CAESgAEBxCJF1zfwOwQPtbR4s7D3pce6…"
        }
      ]
    }
  }
}

Stores structure

Field	Type	Description
`items`	array	The merchants, in page order. See below

Store

position, merchant, link and expanded are always present. Every other field is included only when Google shows it.

Field	Type	Description
`position`	number	Position in page order (1-indexed)
`merchant`	string	Merchant name as shown (“Currys”, “Amazon.ie”)
`link`	string	URL of the merchant’s page
`expanded`	boolean	`true` if the page shows the merchant without a click
`redirectLink`	string	Google’s `/goto` redirect for `link`. See Redirect links.
`title`	string	Title of the merchant’s page
`description`	string	Text under the title
`priceRange`	string	Price range as shown, in the language of the SERP
`rating`	number	Rating (`4.5`)
`reviews`	string	Number of reviews as shown

Overview

ChatGPT

Google

Google AI Mode

Bing AI Mode

Gemini

Google News

Async tasks

Utilities

Google stores schema

Desktop

Mobile

Stores structure

Store