Google Search shopping cards schema

Shopping cards come from Google’s organic shopping grids (“Popular products” and “More products”). The Google Search endpoint returns them as result.shoppingCards — no separate API call. For use cases, pricing context, and copy-paste examples, see the Google Shopping scraper page on the product site. When a section header can be parsed, each card includes a category field naming its parent section, so you can tell apart coexisting shopping panels on the same SERP. Cards carry no product URL: they open a Google-side overlay rather than an external page. promoLabel is Google-only: AI Mode does not render the badge. shoppingCards is omitted from result when no shopping section is present — treat it as optional rather than expecting an empty array.

Shopping cards on the Google SERP ('More products' grid)

To get the merchant offers, specifications and reviews of the panel that a card opens, send the card’s productResultToken to POST /v1/monitor/google/product within five minutes.

Shopping card structure

Field	Type	Description
`title`	string	Product title
`position`	number	1-indexed rank in the shopping grid, flat across the whole `shoppingCards` array (does not reset per `category` section).
`productResultToken`	string	Token for the product panel. Expires five minutes after the scrape. Desktop first-page cards only, and only when Google serves the card with a panel reference.
`promoLabel`	string	Discount badge as displayed by Google, in the SERP language (e.g. `"LOW PRICE"`, `"OFERTA"`, `"20% OFF"`). Present only on a card that carries the badge.
`category`	string	Parent section header (e.g., `"Popular products"`, `"More products"`)
`price`	object	Structured pricing (see Price shape below)
`oldPrice`	object	Original price before discount (same shape as `price`)
`store`	string	Merchant/store name
`rating`	number	Product rating
`reviews`	string	Review count (e.g., “384”, “2.3k”)
`thumbnail`	string	Product image URL

`price` and `oldPrice`

Both fields carry a parsed and a raw representation:

Field	Type	Description
`value`	number	Numeric price. Omitted when the visible number doesn’t parse
`currency`	string	Currency symbol (e.g. `$`, `£`, `€`)
`raw`	string	Visible price text verbatim (e.g. `"$169.99"`)

currency and raw are always present. The whole object is omitted when no currency appears beside the number, and no field is ever sent as null.

Response example

{
  "success": true,
  "result": {
    "shoppingCards": [
      {
        "title": "ASICS Women's Gel-Nimbus 28",
        "position": 1,
        "promoLabel": "20% OFF",
        "category": "More products",
        "price": {
          "value": 169.99,
          "currency": "$",
          "raw": "$169.99"
        },
        "store": "DICK'S Sporting Goods",
        "rating": 4.5,
        "reviews": "384"
      }
    ]
  }
}

Overview

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Utilities

Google Search shopping cards schema

Shopping card structure

`price` and `oldPrice`

Response example

Shopping card structure

price and oldPrice

Response example

`price` and `oldPrice`