Google Search shopping cards schema

Shopping cards come from Google’s organic shopping grids (“Popular products” and “More products”). The Google Search endpoint returns them as result.shoppingCards — no separate API call. For use cases, pricing context, and copy-paste examples, see the Google Shopping scraper page on the product site. When a section header can be parsed, each card includes a category field naming its parent section, so you can tell apart coexisting shopping panels on the same SERP. The wire shape mirrors AI Mode’s shoppingCards, with the same camelCase keys (productLink, oldPrice). shoppingCards is omitted from result when no shopping section is present — treat it as optional rather than expecting an empty array.

Shopping cards on the Google SERP ('More products' grid)

productLink is JS-hydrated by Google, so it is usually an empty string in the static HTML response — the card opens a Google-side sidebar overlay rather than navigating externally. The title, price, store, and other static fields remain populated.

Shopping card structure

Field	Type	Description
`title`	string	Product title
`position`	number	1-indexed rank in the shopping grid, flat across the whole `shoppingCards` array (does not reset per `category` section).
`productLink`	string	Direct product URL (usually empty due to JS-hydration)
`category`	string	Parent section header (e.g., `"Popular products"`, `"More products"`)
`price`	object	Structured pricing (see Price shape below)
`oldPrice`	object	Original price before discount (same shape as `price`)
`store`	string	Merchant/store name
`rating`	number	Product rating
`reviews`	string	Review count (e.g., “384”, “2.3k”)
`thumbnail`	string	Product image URL

`price` and `oldPrice`

Both fields carry a parsed and a raw representation:

Field	Type	Description
`value`	number	Numeric price. Present when the visible string parses unambiguously into a number.
`currency`	string	Currency symbol (e.g. `$`, `£`, `€`). Present when a recognized symbol is detected.
`raw`	string	Visible price text verbatim (e.g. `"$169.99"`).

raw is always present when price is emitted.

Response example

{
  "success": true,
  "result": {
    "shoppingCards": [
      {
        "title": "ASICS Women's Gel-Nimbus 28",
        "position": 1,
        "productLink": "",
        "category": "More products",
        "price": {
          "value": 169.99,
          "currency": "$",
          "raw": "$169.99"
        },
        "store": "DICK'S Sporting Goods",
        "rating": 4.5,
        "reviews": "384"
      }
    ]
  }
}

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Google Search shopping cards schema

Shopping card structure

`price` and `oldPrice`

Response example

​Shopping card structure

​price and oldPrice

​Response example

Shopping card structure

`price` and `oldPrice`

Response example