Google comparison shopping sites schema

The Google Search endpoint returns Google’s comparison shopping sites block as result.comparisonShoppingSites, on desktop and mobile, with no flag and at no extra cost. In the EEA, Google shows this block on product queries (“fiets kopen”, “pračka”) under the EU Digital Markets Act: a list of comparison shopping sites (Google Shopping, idealo, Kelkoo, beslist.nl, …), each with a carousel of products. comparisonShoppingSites is omitted when the SERP has no such block.

Comparison shopping sites in Google Search: Shoppingbird open, Google and beslist.nl collapsed

The products of every site come in one list, in page order, each with its site as supplier, as in the EU places unit. The page opens the first site only: the products of the other sites, and of the sites behind “More products”, come with expanded: false. Values are text as Google shows them, in the language of the SERP.

Comparison shopping sites structure

Field	Type	Description
`title`	string	Heading of the block as shown (“Vergelijkingssites”, “Comparison sites”), sometimes a category (“Air Fryers”)
`products`	array	The products of every site, in page order. See below

Product

position, title, expanded and supplier are always present.

Field	Type	Description
`position`	number	Position in page order (1-indexed), across the sites
`title`	string	Product name as shown
`link`	string	The product’s page on the comparison site. Omitted for Google Shopping, whose cards open Google’s product viewer
`redirectLink`	string	The Google redirect the link came from
`price`	object	Price as shown. See Price
`expanded`	boolean	`true` if the product’s site is open on the page
`supplier`	object	The comparison site. See below

Supplier

The same object as the supplier of the EU places unit.

Field	Type	Description
`name`	string	Comparison site (`"beslist.nl"`, `"Google"`)
`expanded`	boolean	`true` if this site is open on the page
`domain`	string	Site’s domain as shown (`"www.beslist.nl"`)
`link`	string	The site’s home or search page; for Google, the Shopping results on Google
`redirectLink`	string	The Google redirect the link came from

Price

Field	Type	Description
`value`	number	Numeric price. Omitted when the number doesn’t parse
`currency`	string	Currency symbol or code (`€`, `Kč`, `RON`)
`raw`	string	Price as shown (`"€ 239,00"`). A phone on a monthly plan shows the monthly amount (`"54,99 €/Monat x 24"`)

Response example

A response to fiets kopen in the Netherlands, on desktop: 4 sites with 8 products each.

{
  "success": true,
  "result": {
    "comparisonShoppingSites": {
      "title": "Vergelijkingssites",
      "products": [
        {
          "position": 1,
          "title": "Altec Classic 28 inch Heren Transportfiets Mat Zwart 53cm",
          "link": "https://www.shoppingbird.com/…",
          "redirectLink": "https://www.google.com/goto?url=…",
          "price": { "value": 239, "currency": "€", "raw": "€ 239,00" },
          "expanded": true,
          "supplier": {
            "name": "Shoppingbird",
            "expanded": true,
            "domain": "www.shoppingbird.com",
            "link": "https://www.shoppingbird.com/…",
            "redirectLink": "https://www.google.com/goto?url=…"
          }
        },
        // …
        {
          "position": 9,
          "title": "Btwin Stadsfiets 520 laag frame amandelgroen",
          "price": { "value": 349.99, "currency": "€", "raw": "€ 349,99" },
          "expanded": false,
          "supplier": {
            "name": "Google",
            "expanded": false,
            "domain": "www.google.com/shopping",
            "link": "https://www.google.com/search?…"
          }
        },
        // …
        {
          "position": 18,
          "title": "Cortina Tide ND7",
          "link": "https://www.beslist.nl/p/cortina-tide-stadsfiets-zwart-aluminium-frame-7-versnellingen/…",
          "redirectLink": "https://www.google.com/goto?url=…",
          "price": { "value": 729, "currency": "€", "raw": "€ 729,00" },
          "expanded": false,
          "supplier": {
            "name": "beslist.nl",
            "expanded": false,
            "domain": "www.beslist.nl",
            "link": "https://www.beslist.nl/…",
            "redirectLink": "https://www.google.com/goto?url=…"
          }
        }
        // …
      ]
    }
  }
}

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