Google hotel results schema

The Google Search endpoint returns Google’s hotel blocks, shown on hotel queries (“hotels in chicago”, “hotel berlin mitte”), as result.hotelResults, on desktop and mobile, with no flag and at no extra cost. hotelResults is a list of blocks in page order, and is omitted when the SERP has no hotel block. Values are text as Google shows them, in the language of the SERP (4-star hotel, Great deal, 1.7K). Hotels in a sponsored carousel (“Sponsored hotels”) are ads and come in result.ads.

Layouts

Google shows hotels in six layouts, and each returns the fields it shows. Each example below is the result for the page in its screenshot, shortened with // ….

Hotel pack

The block at the top of the results: a title, the hotels and a map. Each hotel has its coordinates on the map (latitude, longitude), and its link is its page on Google Travel.

A response to hotels in chicago in the United States, on desktop:

{
  "success": true,
  "result": {
    "hotelResults": [
      {
        "title": "Hotels | Chicago, IL",
        "hotels": [
          {
            "position": 1,
            "name": "The Chicago Hotel Collection Magnificent Mile Hotel & Suites",
            "price": { "value": 111, "currency": "$", "raw": "$111" },
            "rating": 3,
            "reviews": "1.7K",
            "starClass": "4-star hotel",
            "deal": "Great deal",
            "latitude": 41.8959303,
            "longitude": -87.6227186,
            "link": "https://www.google.com/travel/search?q=hotels+in+chicago&…"
          },
          {
            "position": 2,
            "name": "Ambassador Gold Coast - The Chicago Hotel Collection",
            "price": { "value": 36, "currency": "$", "raw": "$36" },
            "rating": 3.2,
            "reviews": "1.1K",
            "starClass": "4-star hotel",
            "deal": "Great price",
            "latitude": 41.9060542,
            "longitude": -87.6284696,
            "link": "https://www.google.com/travel/search?q=hotels+in+chicago&…"
          }
          // …
        ]
      }
      // …
    ]
  }
}

Hotel pack on mobile

On mobile the pack shows the map above the hotels, with the same fields. A hotel takes its coordinates from its pin on the map.

hotels in new york in the United States, on mobile:

{
  "title": "Hotels | New York, NY",
  "hotels": [
    {
      "position": 1,
      "name": "Hotel Executive Suites",
      "price": { "value": 78, "currency": "$", "raw": "$78" },
      "rating": 3.4,
      "reviews": "1.4K",
      "latitude": 40.5906,
      "longitude": -74.23889,
      "link": "https://www.google.com/travel/hotels/New%20York,%20NY/entity/CgsIkPCX3P7fgYq2ARAB?q=hotels+in+new+york&…"
    },
    {
      "position": 2,
      "name": "The Baltic Hotel",
      "price": { "value": 95, "currency": "$", "raw": "$95" },
      "rating": 2.9,
      "reviews": "327",
      "deal": "Deal",
      "latitude": 40.68252,
      "longitude": -73.98558,
      "link": "https://www.google.com/travel/hotels/New%20York,%20NY/entity/CgsI2ZLchtqEs7f-ARAB?q=hotels+in+new+york&…"
    }
    // …
  ]
}

More hotels

Carousels of more hotels between the organic results, each its own block, with the same fields as the pack. A hotel has coordinates when it is on the pack’s map. On mobile the carousel has no title.

The second block of the same response:

{
  "title": "More Hotels",
  "hotels": [
    {
      "position": 1,
      "name": "Holiday Inn Chicago North-Evanston by IHG",
      "price": { "value": 80, "currency": "$", "raw": "$80" },
      "rating": 3.9,
      "reviews": "1.1K",
      "starClass": "3-star hotel",
      "deal": "Great deal",
      "latitude": 42.0444287,
      "longitude": -87.6814744,
      "link": "https://www.google.com/travel/search?q=hotels+in+chicago&…"
    }
    // …
  ]
}

Hotels in popular areas

On mobile in the United States: a list of areas, each with its average price, a description and its hotels. Google opens the first area; the hotels of the others come too, with expanded: false on their area. The block’s hotels is empty: its hotels are in areas.

hotels in new york in the United States, on mobile:

{
  "title": "Hotels in popular areas | New York, NY",
  "hotels": [],
  "areas": [
    {
      "name": "Sunnyside",
      "averagePrice": { "value": 264, "currency": "$", "raw": "Avg $264" },
      "description": "Neighborhood",
      "expanded": true,
      "hotels": [
        {
          "position": 1,
          "name": "DoubleTree by Hilton Hotel Newark Airport",
          "price": { "value": 102, "currency": "$", "raw": "$102" },
          "rating": 3.6,
          "reviews": "6K",
          "starClass": "4-star hotel",
          "link": "https://www.google.com/search?q=DoubleTree+by+Hilton+Hotel+Newark+Airport&…"
        }
        // …
      ]
    },
    {
      "name": "Concourse Village",
      "averagePrice": { "value": 136, "currency": "$", "raw": "Avg $136" },
      "description": "Neighborhood",
      "expanded": false,
      "hotels": [
        {
          "position": 1,
          "name": "Highbridge Hotel",
          "price": { "value": 81, "currency": "$", "raw": "$81" },
          "rating": 4.5,
          "reviews": "518",
          "starClass": "3-star hotel",
          "link": "https://www.google.com/search?q=Highbridge+Hotel&…"
        }
        // …
      ]
    }
    // …
  ]
}

EU hotel unit

In the EU, the hotel pack is a list of booking sites (Expedia, Booking.com, Google, …), each with its hotels. The hotels of every site come in one list, each with its supplier, as in the EU places unit. Google opens one site; the hotels of the others come too, with expanded: false on their supplier. A site’s rating can be out of 10 (ratingScale), and some sites show the hotel class (starClass). No coordinates.

hotels dublin in Ireland, on desktop: Expedia’s 3 hotels, open on the page, then those of the 7 other booking sites, 24 in all.

{
  "title": "Hotels | Dublin",
  "hotels": [
    {
      "position": 1,
      "name": "The Gibson Hotel Dublin City",
      "price": { "value": 140, "currency": "€", "raw": "€140" },
      "rating": 9,
      "ratingScale": 10,
      "reviews": "1.2K",
      "link": "https://www.google.com/travel/lodging/clk?pcurl=https://www.expedia.ie/Hotel-Search…",
      "supplier": {
        "name": "Expedia",
        "expanded": true,
        "domain": "www.expedia.ie",
        "link": "https://www.expedia.ie/Dublin-Hotels.d178256.Travel-Guide-Hotels",
        "redirectLink": "https://www.google.com/goto?url=CAESfQHEIkXXXopRhpN1…"
      }
    },
    // …
    {
      "position": 10,
      "name": "Maldron Hotel Parnell Square Dublin City",
      "price": { "value": 102, "currency": "€", "raw": "€102" },
      "rating": 8.4,
      "ratingScale": 10,
      "reviews": "8.6K",
      "starClass": "4-star hotel",
      "link": "https://www.google.com/travel/lodging/clk?pc=AJ0xEyiwGOFsI6dplf7nCF…",
      "supplier": {
        "name": "Booking.com",
        "expanded": false,
        "domain": "www.booking.com",
        "link": "https://www.booking.com/city/ie/dublin.html",
        "redirectLink": "https://www.google.com/goto?url=CAESaAHEIkXXkpuR9…"
      }
    }
    // …
  ]
}

EU hotel websites

In the EU, next to the hotel unit: the hotels’ own websites. source is the website as Google shows it, and link goes to it.

The second block of the same response:

{
  "title": "Hotel websites",
  "hotels": [
    {
      "position": 1,
      "name": "easyHotel Dublin City Centre",
      "link": "https://www.easyhotel.com/hotels/republic-of-ireland/dublin/dublin-city-centre?utm_source=google&…",
      "source": "www.easyhotel.com",
      "redirectLink": "https://www.google.com/goto?url=CAES2wEBxCJF1ylsE…"
    },
    {
      "position": 2,
      "name": "Hilton Garden Inn Dublin City Centre",
      "price": { "value": 113, "currency": "€", "raw": "from €113" },
      "link": "https://www.google.com/travel/lodging/clk?pcurl=https://linkcenterus.derbysoftca.com/…",
      "source": "www.hilton.com"
    }
    // …
  ]
}

Hotel block structure

Field	Type	Description
`title`	string	Heading of the block (“Hotels \| Chicago, IL”, “Hotel websites”), when shown
`hotels`	array	The hotels, in page order. See below. Empty in Hotels in popular areas
`areas`	array	Hotels in popular areas: the areas. See below

Hotel

position and name are always present; the other fields are included only when Google shows them.

Field	Type	Description
`position`	number	Position in the block (1-indexed), across the booking sites of the EU hotel unit
`name`	string	Hotel name
`price`	object	Price for the stay shown. See Price
`rating`	number	Rating
`ratingScale`	number	Maximum of the rating when Google shows it (`10` for “9/10”); without it the rating is out of 5
`reviews`	string	Review count as shown (“1.7K”, “1,2 k”)
`starClass`	string	Hotel class as shown (“4-star hotel”)
`deal`	string	Deal label as shown (“Great deal”, “Great price”)
`latitude`	number	Latitude of the hotel on the pack’s map
`longitude`	number	Longitude of the hotel on the pack’s map
`link`	string	The hotel’s page: Google Travel, the booking site, a Google search for the hotel, or its website
`source`	string	EU hotel websites: the website as shown (“www.hilton.com”)
`supplier`	object	EU hotel unit: the booking site of the hotel. See below
`redirectLink`	string	Google’s redirect that `link` was resolved from, when Google served one

Supplier

The booking site of a hotel in the EU hotel unit, the same object as in the EU places unit.

Field	Type	Description
`name`	string	Booking site (`"Booking.com"`)
`expanded`	boolean	`true` if this booking site is open on the page
`domain`	string	Booking site’s domain (`"www.booking.com"`)
`link`	string	The booking site’s “See more on …” page
`redirectLink`	string	Google’s redirect that `link` was resolved from, when Google served one

Area

Field	Type	Description
`name`	string	Area (“Sunnyside”)
`averagePrice`	object	Average price in the area. See Price
`description`	string	Line beside the average price (“Neighborhood”, “Park and garden”)
`expanded`	boolean	`true` if the area is open on the page
`hotels`	array	The area’s hotels. See Hotel

Price

Field	Type	Description
`value`	number	Numeric price. Omitted when the number doesn’t parse
`currency`	string	Currency symbol (`$`, `€`, `kr`)
`raw`	string	Price text as shown (`"$111"`, `"from €113"`)

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