Google Local Pack schema

Google’s local pack (the “3-pack”) is the map-backed block of local businesses shown for local-intent queries such as best pizza in new york city or plumbers in houston. The Google Search endpoint returns it as result.localResults, one entry per place — no separate API call. For use cases, pricing context, and copy-paste examples, see the Local Pack API page on the product site.

Local pack on the Google SERP — Local pack (Businesses) on the Google SERP

localResults is omitted from result when the module is absent — treat it as optional rather than expecting an empty array. The pack only exposes its visible places (typically 3). When Google renders a “More places” / “More businesses” control, the response also includes result.localResultsMoreLink — the absolute URL of Google’s expanded Local Finder for the query. The expanded list is not embedded in this response; follow that link to retrieve it.

Google’s separate hotels/travel pack is a distinct module and is not surfaced in localResults.

Place structure

Desktop and mobile (device: "mobile") return the same fields. position and title are always present. Every other field is included only when Google renders it for that place, so field availability varies by query (restaurant packs tend to carry price; service packs tend to carry yearsInBusiness, phone, and hours).

Field	Type	Description
`position`	number	Position within the pack (1-indexed)
`title`	string	Business name as displayed on the SERP
`placeId`	string	Google entity id for the place (e.g. `"/g/11bw4ws2mt"`)
`rating`	number	Average star rating (0–5)
`reviews`	string	Review count as displayed by Google (e.g. `"26K"`). Free-form string — not normalized to a number.
`price`	string	Price band as displayed by Google (e.g. `"$10–20"`). Currency symbol matches the locale.
`type`	string	Business category (e.g. `"Pizza"`, `"Plumber"`)
`yearsInBusiness`	string	Years-in-business badge, when shown (typical on service-style packs)
`address`	string	Street address or locality as displayed on the SERP
`phone`	string	Phone number, when shown. Desktop gives it as Google displays it (`"(702) 777-3777"`); mobile gives the number from the card’s Call button (`"+17027773777"`)
`hours`	string	Opening-hours text as displayed (e.g. `"Open · Closes 11 PM"`, `"Open 24 hours"`)
`description`	string	Trailing snippet — a review quote or a service-options line
`links`	object	Action links, when rendered. See Links below.

Links

On desktop, service-style packs (plumbers, salons, dentists, …) render each place with action buttons. On mobile, most packs do. The buttons arrive in links:

Field	Type	Description
`website`	string	The business’s own website URL
`directions`	string	Absolute Google Maps directions URL

Each key is included only when Google rendered that button. On desktop, restaurant packs render places as plain buttons and carry no links object.

Response examples

Restaurant pack

A response to best pizza in new york city:

{
  "success": true,
  "result": {
    "localResults": [
      {
        "position": 1,
        "title": "Joe's Pizza Broadway",
        "placeId": "/g/11bw4ws2mt",
        "rating": 4.4,
        "reviews": "26K",
        "price": "$10–20",
        "type": "Pizza",
        "address": "1435 Broadway",
        "description": "\"Fast service, great atmosphere, and truly scrumptious pizza.\""
      },
      {
        "position": 2,
        "title": "John's of Bleecker Street",
        "placeId": "/g/11b8zbnw8g",
        "rating": 4.6,
        "reviews": "8.4K",
        "price": "$10–20",
        "type": "Pizza",
        "address": "278 Bleecker St",
        "description": "\"Funky fun vibes, efficient and polite staff, DELICIOUS pizza.\""
      }
    ],
    "localResultsMoreLink": "https://www.google.com/search?q=best+pizza+in+new+york+city&udm=1"
  }
}

Service pack

A response to plumbers in houston:

{
  "success": true,
  "result": {
    "localResults": [
      {
        "position": 1,
        "title": "Village Plumbing, Air & Electric",
        "placeId": "/g/1td7nq1l",
        "rating": 4.8,
        "reviews": "10K",
        "type": "Plumber",
        "yearsInBusiness": "80+ years in business",
        "address": "Houston, TX",
        "phone": "(281) 344-2270",
        "hours": "Open · Closes 8 PM",
        "description": "Online estimates · Onsite services not available",
        "links": {
          "website": "https://villageplumbing.com/",
          "directions": "https://www.google.com/maps/dir//Village+Plumbing,+Air+%26+Electric"
        }
      },
      {
        "position": 2,
        "title": "Cooper Plumbing | Houston Plumber",
        "placeId": "/g/11h511y417",
        "rating": 4.9,
        "reviews": "550",
        "type": "Plumber",
        "yearsInBusiness": "10+ years in business",
        "address": "Houston, TX",
        "phone": "(832) 441-9683",
        "hours": "Open 24 hours",
        "description": "Onsite services not available",
        "links": {
          "website": "https://www.cooperplumbinghouston.com/",
          "directions": "https://www.google.com/maps/dir//Cooper+Plumbing"
        }
      }
    ],
    "localResultsMoreLink": "https://www.google.com/search?q=plumbers+in+houston&udm=1"
  }
}

Overview

ChatGPT

Google

Perplexity

Copilot

AI Mode

Grok

Gemini

Google News

Async tasks

Utilities

Google Local Pack schema

Place structure

Links

Response examples

Restaurant pack

Service pack

​Place structure

​Links

​Response examples

​Restaurant pack

​Service pack

Place structure

Links

Response examples

Restaurant pack

Service pack