ChatGPT inline products schema

Inline products are stand-alone product references embedded in ChatGPT’s response text — displayed inline, in comparison tables, or as featured recommendations — unlike shopping cards, which group several products together. The ChatGPT endpoint returns them in result.inlineProducts when you opt in with include.shopping: true, a paid add-on. For use cases, pricing context, and copy-paste examples, see the ChatGPT shopping API page on the product site.

A gpt-6 answer shows its products as cards in the answer list. Each card is an inline product, with no render_as. When the answer has no listing for a card, product comes from the card: title (the product name of the card), url (the merchant link of the card), and when the card shows them price (the price text of the card, such as “$300 approx.”), featured_tag (the badge), subtitle (the line under the title), description, attributes and image_urls. It has no id, no offers and no productDetails. A card with a listing also gets the featured_tag, subtitle and attributes of the card.attributes holds the “Label: value” lines of the card, in any language, such as {"label": "Best for", "value": "one or two monitors and daily work"}.citationPillIds holds the citationPillId of each citation chip in the card, such as [0, 2]. The citations themselves are in result.citationPills: look them up by citationPillId to find which sources back each product.

Example request

{
  "prompt": "What are the best microwaves in the UK for 2026?",
  "country": "GB",
  "include": {
    "shopping": true
  }
}

Inline product structure

Field	Type	Description
`product`	object	Complete product information (same structure as shopping cards). Carries a `position` field — 1-indexed rank across the `inlineProducts` array, flat across the response. Always emitted.
`render_as`	string	Rendering hint: “inline”, “hero”, or “block”. Absent for a gpt-6 product card

To also get the rationale and reviews from each product’s sheet, set include.productDetails: true. They come back as product.productDetails, described in product details.

Response example

{
  "success": true,
  "result": {
    "text": "Based on reviews and user feedback, here are the top microwaves...",
    "inlineProducts": [
      {
        "product": {
          "id": "14461636969439553799",
          "title": "Sage Combi Wave 3-in-1 Microwave",
          "position": 1,
          "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
          "price": "£359.00",
          "merchants": "John Lewis & Partners + others",
          "image_urls": [
            "https://images.openai.com/thumbnails/url/..."
          ],
          "num_reviews": 640,
          "rating": 4.2,
          "cite": "turn0product2",
          "offers": [
            {
              "merchant_name": "John Lewis & Partners",
              "seller_name": "John Lewis & Partners",
              "product_name": "Sage Combi Wave 3-in-1 Microwave",
              "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
              "price": "£359.00",
              "details": "In stock, Free standard delivery",
              "original_price": "£399.00",
              "available": true,
              "checkoutable": false,
              "is_digital": null,
              "provider": "p2",
              "price_details": {
                "base": "£359.00",
                "total": "£359.00"
              },
              "tag": {
                "text": "Best price"
              }
            }
          ]
        },
        "render_as": "inline"
      }
    ]
  }
}

Overview

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Async tasks

Utilities

ChatGPT inline products schema

Example request

Inline product structure

Response example