ChatGPT inline products schema

This section documents the inline products data returned by the ChatGPT endpoint. Inline products are part of the ChatGPT response, so no separate API call is needed. For use cases, pricing context, and copy-paste examples, see the ChatGPT shopping API page on the product site.

Example request

Inline products are opt-in. Set include.shopping: true in your request to include them in the response.

{
  "prompt": "What are the best microwaves in the UK for 2026?",
  "model": "CHATGPT",
  "country": "GB",
  "include": {
    "shopping": true
  }
}

This produces a response containing the inlineProducts array documented below.

Overview

Inline products are individual product references that appear embedded in ChatGPT’s response text. Unlike shopping cards which group multiple products together, inline products are stand-alone product mentions that can be displayed inline within the text, in comparison tables, or as featured recommendations. This feature supports OpenAI’s product discovery capabilities in ChatGPT.

Model availabilityInline products currently appear when ChatGPT uses the gpt-5-3 model. ChatGPT automatically selects which model to use for each request, so inline products may not be present in all responses.

Inline product extraction is part of ChatGPT’s product discovery output. Set include.shopping: true in your request to include them in the response.

Opt-in featureInline products extraction is disabled by default. You must explicitly set include.shopping: true to extract inline products from ChatGPT responses. Enabling include.shopping adds +2 credits to the base cost.

Inline product structure

Each inline product contains:

Field	Type	Description
`product`	object	Complete product information (same structure as shopping cards). Carries a `position` field — 1-indexed rank across the `inlineProducts` array, flat across the response. Always emitted.
`render_as`	string	Rendering hint: “inline”, “hero”, or “block”

Example usage

{
  "prompt": "What are the best microwaves in the UK for 2026?",
  "model": "CHATGPT",
  "country": "GB",
  "include": {
    "shopping": true
  }
}

Response with inline products:

{
  "success": true,
  "result": {
    "text": "Based on reviews and user feedback, here are the top microwaves...",
    "inlineProducts": [
      {
        "product": {
          "id": "14461636969439553799",
          "title": "Sage Combi Wave 3-in-1 Microwave",
          "position": 1,
          "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
          "price": "£359.00",
          "merchants": "John Lewis & Partners + others",
          "image_urls": [
            "https://images.openai.com/thumbnails/url/..."
          ],
          "num_reviews": 640,
          "rating": 4.2,
          "cite": "turn0product2",
          "offers": [
            {
              "merchant_name": "John Lewis & Partners",
              "seller_name": "John Lewis & Partners",
              "product_name": "Sage Combi Wave 3-in-1 Microwave",
              "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
              "price": "£359.00",
              "details": "In stock, Free standard delivery",
              "original_price": "£399.00",
              "available": true,
              "checkoutable": false,
              "is_digital": null,
              "provider": "p2",
              "price_details": {
                "base": "£359.00",
                "total": "£359.00"
              },
              "tag": {
                "text": "Best price"
              }
            }
          ]
        },
        "render_as": "inline"
      }
    ]
  }
}

Overview

ChatGPT

Google

Perplexity

Copilot

AI Mode

Grok

Gemini

Google News

Utilities

ChatGPT inline products schema

Example request

Overview

Inline product structure

Example usage

​Example request

​Overview

​Inline product structure

​Example usage

Example request

Overview

Inline product structure

Example usage