The knowledge panel as structured JSON: entity title, type, KGMID, description with attribution, factual attributes, social profiles, ratings, and People Also Search For entities. Track how Google understands your brand — and who it associates you with.
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The result.knowledgeGraph object is returned whenever Google renders a panel — brands, people, places, films, local businesses. Entity-type-specific fields (menus, trailers, stats cards, hotel options) appear when the panel shows them.
import requests
response = requests.post(
"https://api.cloro.dev/v1/monitor/google",
headers={
"Authorization": "Bearer sk_live_your_api_key_here",
"Content-Type": "application/json"
},
json={
"query": "anthropic",
"country": "US",
"device": "desktop"
}
)
print(response.json()){
"success": true,
"result": {
"knowledgeGraph": {
"title": "Anthropic",
"type": "Artificial intelligence company",
"kgmid": "/g/11kkx4tsy0",
"description": "Anthropic PBC is an American artificial intelligence startup company founded in 2021...",
"imageUrl": "https://encrypted-tbn0.gstatic.com/images?q=...",
"website": "https://www.anthropic.com",
"source": {
"name": "Wikipedia",
"link": "https://en.wikipedia.org/wiki/Anthropic"
},
"attributes": [
{
"key": "Founded",
"value": "2021"
},
{
"key": "Headquarters",
"value": "San Francisco, CA"
}
],
"profiles": [
{
"name": "LinkedIn",
"link": "https://www.linkedin.com/company/anthropicresearch"
},
{
"name": "X (Twitter)",
"link": "https://x.com/AnthropicAI"
}
],
"peopleAlsoSearchFor": [
{
"name": "OpenAI",
"link": "https://www.google.com/search?q=OpenAI"
}
]
}
}
} Core fields below are stable across entity types; the panel also carries type-specific extensions (ratings, streamingOptions, statsCard, weather, hotelOptions, admission, listenOn, and more) when Google renders them.
| Field | Type | Description |
|---|---|---|
| title | string | Entity name as shown in the panel header. |
| type | string | Entity category label as rendered by Google (e.g. "Software company", "American rapper"). |
| kgmid | string | Google Knowledge Graph ID — the stable machine identifier for the entity. |
| description / source | string / object | Short entity description plus its attribution source (typically Wikipedia) with name and link. |
| imageUrl / website | string | Entity image served by Google, and the official website URL. |
| attributes | object[] | Factual key-value pairs from the panel (founded, headquarters, genre, ...). |
| profiles | object[] | Social media and external profile links for the entity. |
| peopleAlsoSearchFor | object[] | Related entities users also search for — Google's own entity-association graph. |
| thingsToKnow | object[] | "Things to know" topic clusters extracted from the panel. |
| rating / webRatings | object / object[] | Aggregate star rating and per-platform review ratings — present for local businesses, films, and similar entities. |
Pick a plan that fits your volume. Price per credit drops as you scale.
Increased concurrency, overages on credits and credit discounts for annual contracts.
Know moreCredit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.
ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search.
The panel is Google's public statement of how it understands your entity — and it feeds AI surfaces too. Wrong attributes, stale descriptions, missing profiles, or a competitor showing up in People Also Search For are all brand-signal problems you can only catch by sampling the rendered panel.
The Knowledge Graph Machine ID (e.g. /g/11kkx4tsy0) is Google's stable identifier for an entity. It's the join key for entity SEO: track it over time to detect entity merges, splits, or reassignments that silently change what your branded SERP shows.
The official kgsearch API returns a minimal schema.org stub (name, type, one-line description) from a lagging index. It has none of what the rendered panel shows: no attributes, no profiles, no ratings, no People Also Search For, no Things to Know. This endpoint returns the panel users actually see.
No — it's parsed from every base Google SERP call, alongside organic results and ads. If Google renders a panel for the query, you get it.
Whatever Google panels: companies, people, films and TV (with ratings, trailer, streamingOptions), musicians (listenOn), local businesses (rating, contact, menu), hotels (hotelOptions), universities (notableAlumni), places (weather), sports teams (statsCard), and retail brands (trendingProducts). Type-specific fields appear only when the panel renders them.
Sample your branded query daily and diff the peopleAlsoSearchFor array. When a competitor enters that list, Google has started associating your audiences — an early signal worth catching before it shows up in your funnel metrics.