cloro
cloro Research

Original data on how AI search actually behaves

Most published AI-search statistics are borrowed, US-centric, and already stale. cloro monitors ChatGPT, Perplexity, Gemini, Copilot, Google AI Overview, AI Mode, and Google Search continuously — so these studies come from first-party measurement, not estimates. Each one states its sample, method, and date, and is free to cite.

Data study

AI Overviews Around the World

Where AI Overviews appear, the trigger rate runs from 67% (Germany) to 93% (US); ChatGPT backs its answers with ~12 sources to Gemini's ~1.

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Data study

AI Crawler Blocking Report

Domains that block GPTBot are cited far less by ChatGPT — median citations-per-appearance 0.003 vs 0.417 — and the effect is engine-specific.

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Data study

AI Overview Trigger Index

Commercial and voice queries trigger an AI Overview ~98% of the time; local restaurant queries just ~3%.

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Data study

SERP Feature Census

Across cloro's monitored SERPs, AI Overviews appear on ~70% and People Also Ask on ~92%.

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Data study

Rank Volatility Report

The #1 organic result changes on 31.7% of consecutive days.

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Coming soon

State of AI Search

How ChatGPT, Perplexity, Gemini, Copilot, AI Overview, AI Mode, and Google News behave — tracked every quarter.

Track your own AI-search visibility

These studies run on the same API that monitors your brand across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overview. Start with 500 free credits.