cloro
News Monitoring

Monitor news coverage where reputations actually form — Google News and AI answers

A news monitoring API for teams who build their own pipelines. Snapshot Google News for an entity list on any cadence, diff for new URLs, alert in your own code. Then check the surface legacy media monitoring never sees: what ChatGPT, Perplexity, and Grok say when someone asks about the same entity. Structured JSON out, your warehouse in the middle.

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Comms, agency, and alt-data teams running continuous news monitoring on cloro
1,000,000,000 monthly API calls

What is news monitoring?

News monitoring is the continuous, automated tracking of news coverage about the entities you care about — your brand, competitors, customers, or a portfolio of companies — so that new coverage becomes a timely signal instead of a surprise. The classic version is a media-monitoring dashboard; the engineering version is a pipeline: query news surfaces on a cadence, diff against what you have already seen, and alert on what is new.

In 2026 the surface area has grown: coverage does its damage — or its work — not only as headlines but as the answers AI engines give when someone asks about a company. A complete news-monitoring pipeline now watches both: Google News for the coverage itself, and ChatGPT, Perplexity, Grok, and AI Overview for the narrative being assembled from it.

A media monitoring API — the data layer, not another dashboard

Meltwater and Cision sell you their interpretation of the news. cloro sells you the news surfaces themselves: Google News as structured JSON via /google-news/, plus ChatGPT, Perplexity, Grok, Gemini, Copilot, and Google AI Overview under the same API key and credit pool. Your code decides what counts as a mention worth waking someone up for.

Why teams build brand and news monitoring on cloro

A brand monitoring API has one job: get every mention into your pipeline fast enough to act on, in a shape your code can diff. Legacy media monitoring fails that job twice — it locks the data inside a dashboard, and it doesn't cover the AI-answer surface where a growing share of reputation damage now happens first.

Google AI Overview delivering a brand-legitimacy verdict with cited sources — a reputation formed in an AI answer

Reputations now form in AI answers, not just headlines

When a journalist, analyst, or customer asks ChatGPT "what's going on with [your company]?", the answer is assembled from live web search — and it cites whichever coverage the model retrieved, flattering or not. Meltwater-style tools never see that surface. cloro returns the full AI answer with its source list, so you know exactly which articles are shaping the machine-generated narrative about you. See AI visibility tracking for the broader discipline.

Google News search results for an entity with coverage from CNBC, BBC, and the finance press

Google Alerts was never built for production

Google Alerts misses a large share of coverage, fires on its own schedule, and has no API — the only integration path is parsing digest emails. A production news alerts API is the opposite: POST /v1/monitor/google/news on your cadence, structured article cards back (title, source, date, snippet, thumbnail), new-URL detection in a few lines of your own code. We covered the landscape in our free news API roundup.

Structured JSON sources array with position, URL, label, and description fields — coverage events as warehouse rows

Finance signal pipelines need a warehouse, not a dashboard

Alt-data teams don't want sentiment scores from a vendor black box — they want timestamped, structured coverage events per entity, landing in their own warehouse, joinable against positions and prices. cloro is the entity-name-in, article-rows-out primitive: run your coverage-universe list on an hourly cadence and every new headline becomes a row your models can consume. Related workload: adverse media screening.

Google News results for a fast-moving entity showing 13-hours-ago and 22-hours-ago timestamps

Breaking news moves faster than a daily digest

Google News re-ranks continuously, and Grok grounds its answers in real-time X posts — a crisis is often circulating there before most publishers have a story up. If your monitoring runs on a daily email digest, you find out after the narrative is set. cloro lets you sample critical entities every 15 minutes across Google News and the AI engines, so the alert fires while there is still time to respond.

Build your news alerts API pipeline in an afternoon

The recipe is always the same: entity list in, snapshots on a cadence, diff against what you've already seen, alert on the delta. Your code, our data.

Entity list → hourly news snapshot → new-URL alerts

python
import requests

# Entity list → hourly Google News snapshot → alert on new URLs.
entities = ["Datadog", "Snowflake", "Cloudflare"]
seen_urls = load_seen_urls()  # from your warehouse / KV store

for entity in entities:
    response = requests.post(
        "https://api.cloro.dev/v1/monitor/google/news",
        headers={
            "Authorization": "Bearer sk_live_your_api_key_here",
            "Content-Type": "application/json",
        },
        json={"query": entity, "country": "US", "pages": 2},
    )
    articles = response.json()["result"]["newsResults"]

    new_articles = [a for a in articles if a["link"] not in seen_urls]
    for article in new_articles:
        alert(  # Slack, PagerDuty, or a warehouse insert — your call
            entity=entity,
            title=article["title"],
            source=article["source"],
            url=article["link"],
            published=article["date"],
        )
        seen_urls.add(article["link"])

save_seen_urls(seen_urls)

Response example

200 OK application/json
{
  "success": true,
  "result": {
    "newsResults": [
      {
        "position": 1,
        "title": "Datadog Reports Q2 Earnings Above Expectations",
        "link": "https://example.com/datadog-q2-earnings",
        "snippet": "Shares rose in after-hours trading after the observability company beat revenue estimates...",
        "source": "Reuters",
        "date": "3 hours ago",
        "page": 1,
        "thumbnail": "https://example.com/images/datadog-q2.jpg"
      },
      {
        "position": 2,
        "title": "Datadog Expands AI Observability Suite",
        "link": "https://example.com/datadog-ai-observability",
        "snippet": "The company announced new LLM monitoring capabilities at its annual conference...",
        "source": "TechCrunch",
        "date": "7 hours ago",
        "page": 1,
        "thumbnail": "https://example.com/images/datadog-ai.jpg"
      }
    ]
  }
}

Use cases

Four news monitoring workloads teams actually ship on top of cloro.

Brand news alerting for comms teams

Every new article about your brand or executives in Slack within the hour — with source, headline, and link. No digest email, no seat license.

Google News API Seen-URL diff Slack webhook
Best for: Comms & PR teams

Finance / alt-data signal pipeline

Entity universe → hourly async batch → timestamped coverage events in the warehouse, joinable against positions. News as rows, not dashboards.

Async batch Webhook ingest Snowflake / BigQuery
Best for: Quant & alt-data teams

White-label media monitoring for agencies

Per-client entity lists and per-tenant API keys → agency-branded coverage reports from your own domain. Margins stay yours.

Per-tenant keys Scheduler Report templates
Best for: PR & marketing agencies

AI-answer news tracking

Daily checks of what ChatGPT, Perplexity, and Grok answer about your entities — with the cited articles shaping each answer.

ChatGPT + Perplexity Source diffing Time-series store
Best for: Brand & reputation teams

Pricing that scales with you

Pick a plan that fits your volume. Price per credit drops as you scale.

Hobby
$0.40
per 1,000 credits
  • $100/mo
  • 250,000 credits
  • 20 concurrent jobs
  • Email support
Starter
$0.39
per 1,000 credits
  • $250/mo
  • 650,000 credits
  • 50 concurrent jobs
  • Email support
Most Popular
Growth
$0.37
per 1,000 credits
  • $500/mo
  • 1,350,000 credits
  • 75 concurrent jobs
  • Priority email support
Business
$0.36
per 1,000 credits
  • $1,000/mo
  • 2,800,000 credits
  • 100 concurrent jobs
  • Priority email support
Enterprise
$0.34
per 1,000 credits
/mo
  • 5,871,025 credits
  • 135 concurrent jobs
  • Priority support
Enterprise$5,000+

Increased concurrency, overages on credits and credit discounts for annual contracts.

Know more

Credit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.

ChatGPT (full response) 7 credits
ChatGPT (web search) 5 credits
Perplexity 3 credits
Grok 4 credits
Copilot 5 credits
AI Mode 4 credits
AI Overview (incl. SERP) 5 credits
Gemini 4 credits
Google Search 3 credits +2/page
Google News 3 credits +2/page

ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search.

Estimate your monthly cost and plan

7 credits each
5 credits each
3 credits each
4 credits each
5 credits each
4 credits each
4 credits each
3 credits / 1 page
3 credits / 1 page
Monthly requests
0
Credits needed
0
Recommended plan:

News monitoring, answered

How is this different from Meltwater, Cision, or other media monitoring tools?+

They are dashboards; cloro is the data layer. Meltwater and Cision decide what a mention is, how it's scored, and how long you can see it — and the data lives in their UI, priced per seat. cloro returns the raw surfaces (Google News results, AI-engine answers with sources) as structured JSON, pay-per-call, and the history lands in your warehouse. If you're building a product, a signal pipeline, or alerting that has to integrate with your own systems, you want the data layer. For a comparison of the tooling landscape, see our competitive intelligence tools roundup.

Can I use this as a Google Alerts replacement?+

Yes — that's one of the most common workloads. Google Alerts misses coverage unpredictably, delivers on its own schedule, and has no API. Building reliable alerts on `POST /v1/monitor/google/news` takes an afternoon: snapshot each entity on your cadence, keep a seen-URL set, alert on the diff. You control coverage (any query, any of Google's country locales), latency (down to 15-minute sampling), and delivery (Slack, PagerDuty, email, webhook — your code). Full endpoint reference on the Google News API page.

Why monitor news in AI answers, and how does that work?+

Because a growing share of "what's the news on X?" questions are now asked to ChatGPT, Perplexity, and Grok instead of a search box — and the answer those engines assemble is the coverage, as far as that reader is concerned. cloro returns the live answer plus the cited sources from each engine: ChatGPT web search, Perplexity, Grok (grounded in real-time X posts), Gemini, Copilot, and Google AI Overview. Prompt with your entity name, persist the answer text and source list, and diff over time — the same recipe as Google News monitoring, one surface over. Measuring your share of those answers is its own discipline: see AI share of voice.

What cadence should a news monitoring program run at?+

Differential by tier. Crisis-critical entities (your own brand, live M&A targets): every 15–60 minutes on Google News — the aggregator picks up major-publisher stories within 5–30 minutes of publication. Broad coverage universes (a few hundred tickers or competitor names): hourly is the standard alt-data cadence. AI-answer checks: daily per engine is usually enough, since answers shift with the underlying coverage rather than by the minute — tighten to hourly during an active incident.

What does a realistic news monitoring program cost?+

Google News pricing is the same as Google Search: 3 credits per call (n=10), +2 per additional results page. A 100-entity brand-alerting program at hourly cadence is 100 × 720 calls = 72k calls/month = 216k credits — inside the Hobby plan ($100/month, 250k credits). Add a daily AI-answer check per entity (ChatGPT 5 credits + Perplexity 3 credits = 8/day) and you add ~24k credits. A 500-entity alt-data universe at hourly cadence (1.08M credits) lands on Growth ($500/month, 1.35M credits). Full details on the pricing page.

How do I run a large entity list without polling?+

Use `POST /v1/monitor/google/news/async`. Submit the whole entity batch with a webhook URL and results land as each call completes — no sync polling, no wasted concurrency. For coverage universes in the hundreds or thousands of entities, async batch on a scheduler is the production pattern: submit at the top of the hour, ingest webhooks into the warehouse, run the new-URL diff as a downstream job.

Is this a multi-source news aggregator like NewsAPI or NewsCatcher?+

No — and that's deliberate. Aggregators pull from publisher feeds and curated lists; cloro returns what the monitored surfaces actually show: Google News ranked results (title, source, date, snippet, thumbnail per article) and AI-engine answers with their citations. For brand and media monitoring that's usually the more honest signal — it's what a real person checking the news, or asking an AI, actually sees. If you're evaluating aggregators too, we compared the free news API options.

Does news monitoring here extend to compliance and brand-protection workloads?+

Yes — same primitive, stricter framing. Adverse media screening runs the entity-list recipe against KYC/AML watchlists with negative-coverage classification downstream, and brand protection watches for impersonation and misuse signals across the same surfaces. And if what you actually need is full-SERP change detection rather than news specifically, that's SERP monitoring.

Start monitoring news coverage across every surface that matters

Google News and AI answers under one API key and one credit pool. Entity list in, structured coverage events out. The history is yours.