The related-searches block at the bottom of every Google SERP, as structured JSON. Each entry is a real reformulation Google observed users making — the cheapest source of keyword expansion and topic clustering data there is, and it ships with every SERP call at no extra cost.
4.8 · 33 reviews| Field | Type | Description |
|---|---|---|
| query | string | The related search query text. |
| link | string | Google search URL for the related query — feed it back in to crawl the query graph. |
Pick a plan that fits your volume. Price per credit drops as you scale.
Increased concurrency, overages on credits and credit discounts for annual contracts.
Know moreCredit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.
ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search.
Autocomplete predicts as you type; related searches show how users reformulated after seeing results — post-SERP intent. For content planning, related searches are the stronger signal: they tell you what the current results failed to answer.
Seed with your head term, collect its related searches, then re-query each suggestion recursively. Two or three hops out from one seed typically maps an entire topic cluster. At 3 credits per SERP call, a 200-node crawl costs well under a dollar.
Yes — Google localizes reformulations ("standing desk ikea" vs local retailer brands) and mobile often surfaces different suggestion sets. Use `country`, `location`/`uule`, and `device` to sample each market you care about.
No. Related searches is the block at the bottom of the SERP; People Also Search For attaches alternative queries to individual organic results. Both are returned by the same endpoint — PASF-style entity data also appears in the knowledge graph element as `peopleAlsoSearchFor`.
Everything on the SERP: organic results, sponsored ads, People Also Ask, shopping cards, and optional AI Overview enrichment.