Local SEO is a city-level game. "Best dentist near me" returns one set of results in Austin and a different set in Brooklyn. Pass a `location` value (any of Google's ~100,000 canonical geotargets) on a `/v1/monitor/google` call and you get the SERP that city actually sees, at the same per-call price as a country-level call.
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Local rank tracking is measuring where a business ranks in Google results scoped to aspecific city, not the country default. Google re-ranks by searcher location: "best dentist near me" returns one Local Pack and one organic list in Austin and a different set in Brooklyn. A national-average position is a fiction for local-intent queries — the ranking only exists per location.
That per-city measurement is the job of alocal rank tracker: request the SERPas if from a device in the target city — one call per keyword × location pair — and track two ranking systems at once: the organic list and the Local Pack, the map 3-pack with its own positions, ratings, and review counts. cloro is the API version of that tool: a `location` parameter on the standard SERP call, drawing on Google's ~100,000 canonical geotargets, at the same per-call price as a country-level run.
Pass any Google canonical location name (`City,Region,Country`) on any call and cloro renders the SERP as if the search came from a device in that location. The location list draws on Google's full geotargeting set, about 100,000 entries spanning cities, metros, regions, and countries worldwide, so every store you run has a ranking you can measure rather than estimate.
Most rank-tracking products charge extra for city-level data, or push you toward a separate Google Business Profile module. On cloro it is just a parameter on the standard SERP call, so adding cities changes your call count, not your pipeline or your price.
Run "personal injury lawyer" from cloro with three different location values and the Local Pack changes completely. Houston returns Adams Law and Husain; Brooklyn returns Block O'Toole and Belluck & Fox; Phoenix returns Lerner & Rowe and Phillips. A country-default ranking collapses all three into whichever firm dominates the national long tail. With the `location` parameter set, cloro renders the SERP the way a device in that city would receive it: city-specific Local Pack, Maps Pack, and organic results, so the ranking you track is the one your customers in that city actually see, not a national average that hides it. We put a number on the divergence: 100 keywords across 20 US cities, 2,000 geo-targeted SERPs a day for three days, scored 0 to 1 per keyword. Local-intent keywords averaged 0.84, with 47 of 50 above 0.7, and for terms like emergency dentist 17 to 19 of the 20 cities returned a different number one. Generic keywords averaged 0.22 and mostly returned the same winner everywhere, so intent alone sorts what must be tracked per city (full study).
An 80-location franchise needs 80 city-specific rankings, not one national approximation. Hosted trackers charge per-city upcharges. cloro is flat per-call: 80 cities × 30 keywords × daily costs the same per-call rate as a single national run. Every store manager sees the keywords their own market is losing, not a national average.
Local-intent queries skew 75%+ mobile. Mobile SERPs put the AI Overview at position 0 and the Local Pack at position 1; desktop is structurally different. Pass `device: "mobile"` per call at the same price and report the ranking your customers actually see.
The Local Pack (the 3-pack of map results above organic) runs on its own ranking system, so winning organic tells you nothing about who owns the pack. cloro returns each entry tagged by position, business name, address, rating, and review count: the metadata for Local Pack share of voice on any keyword × city pair.
Four city-level tracking workflows local SEO teams ship on top of cloro.
80 locations × 30 keywords × daily — one async batch per run, one row per store per keyword, per-store visibility without per-city upcharges.
Diff the 3-pack per keyword × city between runs: which businesses entered or left, who moved positions, who gained reviews. The Local Pack runs on its own ranking system, so this catches competitive moves organic-only tracking would miss.
Per-tenant API keys plus your own templates → agency-branded per-city ranking reports emailed weekly from your domain.
Sweep the same keyword set across candidate cities before opening a location — who owns the Local Pack, how entrenched the organic incumbents are, what the ad auction looks like.
One loop: walk your keyword list against your city list, one call per query × city × device, and cloro returns each city's SERP as JSON. The geo parameter is the only difference from country-level tracking: same auth, same response shape, same per-call pricing.
from cloro import Cloro
client = Cloro(api_key="sk_live_your_api_key_here")
# Multi-location brand: 50 locations × 20 keywords × daily.
# Use Google canonical location names: "City,Region,Country".
keywords = ["best running shoes near me", "running shoe store", "athletic footwear"]
locations = [
"Austin,Texas,United States",
"Brooklyn,New York,United States",
"Phoenix,Arizona,United States",
# ... your full location list (drawn from Google's ~100,000 geotargets)
]
results = []
for query in keywords:
for location in locations:
response = client.monitor.google(
query=query,
country="US",
location=location,
device="mobile", # local intent skews mobile
)
data = response["result"]
for r in data["organicResults"]:
results.append({
"query": query,
"location": location,
"position": r["position"],
"url": r["link"],
})
# 1 row per (query, location, ranked URL). Roll up by location for per-store reports.
print(f"{len(results)} location-tagged rows captured"){
"success": true,
"result": {
"organicResults": [],
"peopleAlsoAsk": [],
"relatedSearches": [],
"ads": []
}
}Pick a plan that fits your volume. Price per credit drops as you scale.
| Plan | Price / mo | Credits | Per 1k | Concurrency | Seats | Support |
|---|---|---|---|---|---|---|
| Free | $0 | 500 | — | 1 | 1 | Documentation assistant |
| Lite | $30 | 37,500 | $0.80 | 10 | Unlimited | |
| Hobby | $100 | 250,000 | $0.40 | 20 | Unlimited | |
| Starter | $250 | 650,000 | $0.39 | 50 | Unlimited | |
| GrowthPopular | $500 | 1,350,000 | $0.37 | 75 | Unlimited | Priority email |
| Business | $1,000 | 2,800,000 | $0.36 | 100 | Unlimited | Priority email |
| Enterprise 2K | $2,000 | 5,871,025 | $0.34 | 135 | Unlimited | Slack |
| Enterprise 3K | $3,000 | 9,306,606 | $0.32 | 175 | Unlimited | Slack |
| Enterprise 4K | $4,000 | 12,756,261 | $0.31 | 215 | Unlimited | Slack |
| Enterprise 5K | $5,000 | 16,391,783 | $0.31 | 255 | Unlimited | Slack |
| Enterprise | $5,000+ | Increased concurrency, overages on credits and credit discounts for annual contracts.Know more | ||||
Credit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.
ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search. Grok is temporarily unavailable — requests to it fail, so do not size a plan around it.
cloro accepts any Google canonical location name in the format `City,Region,Country` — for example, `"Austin,Texas,United States"` or `"Manchester,England,United Kingdom"`. The full set draws on Google's geotarget list, which contains ~100,000 entries spanning cities, metros, regions, and countries worldwide. Power users can also pass a pre-encoded `uule` string instead of a location name when they need a UULE Google has but isn't in the canonical list.
Local rank tracking measures organic + Local Pack positions for a query in a target city. GBP rank tracking measures one business listing's position across a grid of points around its location. Different products. cloro covers the first; for GBP grid-tracking, compose grid points using cloro plus your own coordinate logic.
~75% of local-intent queries are mobile. Mobile renders the Local Pack at position 1, shoves AI Overview to position 0, and compresses organic, so a country-level tracker defaulting to desktop reports a page most of your customers never see. cloro's `device` parameter is per-call, same price.
Pass `country` (ISO 3166-1 alpha-2) plus the canonical location string — e.g., `{country: "GB", location: "Manchester,England,United Kingdom"}` for Manchester, or `{country: "JP", location: "Shibuya,Tokyo,Japan"}` for Shibuya. Anywhere in Google's geotarget list (~100,000 locations, all major countries) works the same way.
Per-call: 3 credits per SERP call (n=10) regardless of geo specificity, +2 per additional results page, +2 with AI Overview enrichment. 50 cities × 20 keywords × daily = 30k calls/month = 90k credits, comfortably inside the Hobby plan's 250k. Typically ~10× cheaper than per-city upcharges in bundled trackers.
Persist the `result` envelope per call (the Local Pack ships in the SERP response). Diff between adjacent runs in your warehouse: which businesses entered or left the 3-pack, which moved positions, which gained or lost reviews. No diff endpoint needed. You keep every SERP you pull, so the history is yours.
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