cloro

People Also Ask API

Google's PAA box as structured JSON: every visible question, its answer snippet, the cited URL, and — with one flag — the AI Overview content Google renders inside expanded questions. The fastest way to mine question-intent keywords and track who Google cites for them.

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Used by the top SEO and AI SEO companies
1,000,000,000 monthly API calls

The full PAA tree in one call

PAA is included in every Google SERP request. Add include.paaAioverview to hydrate questions that answer with an AI Overview (type: "AIOVERVIEW") with their markdown and sources.

Request example

python
import requests

response = requests.post(
  "https://api.cloro.dev/v1/monitor/google",
  headers={
    "Authorization": "Bearer sk_live_your_api_key_here",
    "Content-Type": "application/json"
  },
  json={
    "query": "how does a heat pump work",
    "country": "US",
    "include": {
      "paaAioverview": True
    }
  }
)

print(response.json())

Response example

200 OK application/json
{
  "success": true,
  "result": {
    "peopleAlsoAsk": [
      {
        "question": "Do heat pumps work in cold climates?",
        "type": "LINK",
        "title": "Cold Climate Heat Pumps — A Field Guide",
        "link": "https://example.com/cold-climate-heat-pumps",
        "snippet": "Modern cold-climate heat pumps maintain full heating capacity down to -15°F thanks to variable-speed compressors..."
      },
      {
        "question": "What is the downside of a heat pump?",
        "type": "AIOVERVIEW",
        "markdown": "The main downsides of heat pumps are higher upfront cost, reduced efficiency in extreme cold, and...",
        "sources": [
          {
            "position": 1,
            "label": "Heat Pump Pros and Cons",
            "url": "https://example.org/heat-pump-pros-cons",
            "description": "A balanced look at heat pump economics"
          }
        ]
      }
    ]
  }
}

Every PAA field, documented

Entries are discriminated by type — LINK questions answer with a web page, AIOVERVIEW questions answer with generated content.

Field Type Description
question string The question text as rendered in the PAA box.
type string How Google answers the question: LINK (web-page snippet) or AIOVERVIEW (generated answer).
snippet string Answer snippet for LINK-type questions.
title string Cited page title for LINK-type questions.
link string Cited page URL for LINK-type questions.
markdown string AI Overview markdown content for AIOVERVIEW-type questions — populated when include.paaAioverview is true.
sources object[] Cited sources for AIOVERVIEW-type questions: label, url, description, and 1-indexed position.

Pricing that scales with you

Pick a plan that fits your volume. Price per credit drops as you scale.

Hobby
$0.40
per 1,000 credits
  • $100/mo
  • 250,000 credits
  • 20 concurrent jobs
  • Email support
Starter
$0.39
per 1,000 credits
  • $250/mo
  • 650,000 credits
  • 50 concurrent jobs
  • Email support
Most Popular
Growth
$0.37
per 1,000 credits
  • $500/mo
  • 1,350,000 credits
  • 75 concurrent jobs
  • Priority email support
Business
$0.36
per 1,000 credits
  • $1,000/mo
  • 2,800,000 credits
  • 100 concurrent jobs
  • Priority email support
Enterprise
$0.34
per 1,000 credits
/mo
  • 5,871,025 credits
  • 135 concurrent jobs
  • Priority support
Enterprise$5,000+

Increased concurrency, overages on credits and credit discounts for annual contracts.

Know more

Credit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.

ChatGPT (full response) 7 credits
ChatGPT (web search) 5 credits
Perplexity 3 credits
Grok 4 credits
Copilot 5 credits
AI Mode 4 credits
AI Overview (incl. SERP) 5 credits
Gemini 4 credits
Google Search 3 credits +2/page
Google News 3 credits +2/page

ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search.

Estimate your monthly cost and plan

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Monthly requests
0
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PAA scraping, answered

Why does People Also Ask matter for SEO?+

PAA is question-intent keyword research straight from Google: each entry is a real query cluster with the page (or AI Overview) Google trusts to answer it. Winning a PAA slot earns SERP real estate above many organic positions. See our PAA SEO guide for tactics.

Does PAA cost extra?+

The PAA box itself is included in every base Google SERP call. Hydrating AIOVERVIEW-type questions with their generated content via `include.paaAioverview: true` adds +2 credits per request.

What's the difference between LINK and AIOVERVIEW entries?+

LINK questions answer with a classic web snippet — title, link, snippet fields. AIOVERVIEW questions answer with generated AI content — markdown plus a sources array. Google has been shifting more PAA answers to AI Overviews, so tracking the type mix over time is itself a useful signal.

How stable is the PAA box between requests?+

Question sets rotate — Google personalizes and refreshes PAA aggressively, and mobile shows different expansion behavior than desktop. Repeated sampling across devices and locations is the only way to map the full question space for a topic.

Can I track who gets cited in PAA answers for my keywords?+

Yes — that's the core use case. Each LINK entry carries the cited URL and each AIOVERVIEW entry carries its sources array, so you can compute citation share by domain across your keyword set, the same way you'd track organic rankings.

Is there a separate PAA endpoint?+

No separate endpoint needed — PAA rides along on `/v1/monitor/google` with everything else: organic results, ads, related searches, and knowledge graph.

Mine question intent at scale

The full PAA tree in every SERP call — from $0.40 per 1,000.