Every article on the cloro blog, filed by topic.
How ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode build answers, where they pull sources from, and how to measure what they say.
54 articles
Head-to-head reviews of tools and providers, tested against real results rather than summarized from their own marketing pages.
36 articles
Extracting data from the open web and from AI interfaces: tooling, architecture, rendering, and the failure modes nobody warns you about.
30 articles
Watching what search engines and AI assistants say about your brand, catching the drift early, and deciding what is worth correcting.
27 articles
Getting structured search results out of an API: coverage by engine, cost per call, latency, geo-targeting, and what breaks at volume.
27 articles
Classic search optimization: SERP features, on-page work, internal linking, and the mechanics behind a ranking that actually holds.
26 articles
Step-by-step builds with working code, from a first API request through to a pipeline running on a schedule and handling its own errors.
26 articles
Generative engine optimization: how to earn citations in AI answers rather than blue-link rankings, and how to tell whether the work moved anything.
22 articles
Google Search itself: operators, URL parameters, SERP features, AI Overviews, and what each algorithm change did to the results page.
22 articles
cloro's own data studies: measurements we ran across search engines and AI assistants, with the method, the sample, and the raw numbers stated.
16 articles
Measuring positions across Google, Bing, and AI answers: how often to sample, what a position even means now, and what it costs at scale.
13 articles
OpenAI's assistant as a search surface: how it grounds answers, which sources it cites, and how shopping and ads are appearing inside it.
13 articles
News and media monitoring: feeds, APIs, coverage windows, and what to build when the official source does not offer one of its own.
11 articles
Running an SEO practice when the results page is written by a model: the tooling, the workflows that change, and the ones that carry over.
10 articles
Finding the terms worth targeting from SERP evidence rather than volume estimates alone, and reading difficulty off the results themselves.
7 articles
Advertising inside search results and AI answers: where the placements are turning up, what they look like, and how to observe them from outside.
6 articles
Open-source intelligence over the indexed web: exposure discovery, reconnaissance, search operators, and threat hunting with public data.
5 articles
The legal and regulatory side of collecting public data: scraping case law, terms of service, KYC and AML checks, and vendor risk.
5 articles
The definitional pieces: what a SERP is, what GEO and AEO actually mean, how an AI answer gets built, and how all the parts fit together.
5 articles
Proxy types, rotation, anti-bot defences, and CAPTCHA handling for search and web data collection, with the tradeoffs each approach carries.
4 articles
Python walkthroughs for search scraping and SERP data pipelines: working code from a first request through to something running on a schedule.
4 articles
Rankings that change by city: geo-varying SERPs, local packs, and where AI assistants get the local recommendations they hand out.
4 articles
Product, price, and review data at scale: marketplace scraping, competitor monitoring, and how AI assistants pick what to recommend.
4 articles
