Every article on the cloro blog, filed by topic.
How ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode build answers, and how to measure what they say.
54 articles
Head-to-head reviews of tools and providers, tested rather than summarized from marketing pages.
36 articles
Extracting data from the open web and from AI interfaces: tooling, architecture, and the failure modes.
30 articles
Watching what search engines and AI answers say about your brand, and what to do when it drifts.
27 articles
Classic search optimization: SERP features, on-page work, and the mechanics behind a ranking.
26 articles
Getting structured search results out of an API: coverage, cost per call, latency, and reliability.
25 articles
Step-by-step builds with working code, from a first request to something running on a schedule.
24 articles
Generative engine optimization: earning citations in AI answers rather than blue-link rankings.
22 articles
Google Search itself: operators, URL parameters, SERP features, and algorithm changes.
20 articles
cloro's own data studies: measurements we ran, with the method and the sample stated.
16 articles
Measuring positions across Google, Bing, and AI answers, and the cost of doing it at scale.
13 articles
OpenAI's assistant as a search surface: grounding, shopping, citations, and ads.
13 articles
News and media monitoring: feeds, APIs, and what to build when the official one does not exist.
11 articles
Running an SEO practice when the results page is written by a model: tooling, workflows, and what changes.
10 articles
Finding the terms worth targeting, from SERP evidence rather than volume estimates alone.
7 articles
Advertising inside search and AI answers, and how to observe it from the outside.
6 articles
Open-source intelligence over the indexed web: exposure discovery, reconnaissance, and threat hunting.
5 articles
The legal and regulatory side of collecting public data: scraping law, KYC, AML, and vendor risk.
5 articles
The definitional pieces: what a SERP is, what GEO and AEO mean, and how the parts fit together.
5 articles
Proxy types, anti-bot defences, and CAPTCHA handling for search and web data collection.
4 articles
Python walkthroughs for search scraping, SERP data pipelines, and parsing.
4 articles
Rankings that change by city: geo-varying SERPs, local packs, and where AI gets its local picks.
4 articles
Product, price, and review data, from marketplace scraping to AI shopping recommendations.
4 articles
