Brand Monitoring•
AI Visibility Sample Size: How Many Prompts and Runs
How many prompts and daily runs AI visibility tracking needs before a trend is real, measured with paired same-model runs minutes apart.
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GEO•
LinkedIn Articles vs Posts: AI Citations Fell 65%
LinkedIn is widely described as the second most cited domain in AI search. On a fixed set of 116 prompts run monthly across four AI engines, its share of answers fell from 13.8% in February 2026 to 4.8% in July. Articles carry almost all of what remains, and company pages almost none of it.
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AI Search•
How AI Answers Change by State: A Data Study
Ask an AI assistant the same local question from California and from New York and you can get two completely different sets of recommended businesses. We measured how much AI answers change by US state across ChatGPT, Copilot, Gemini, Perplexity, and Google AI Mode.
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Advertising•
Ads in ChatGPT: reverse-engineering which ones get shown
Ads in ChatGPT are served in `result.ads[]`, but the interface shows at most one. We worked out which served ad renders across 3M+ responses: the exposure rate, re-emitted ads, and the later-slot selection rule.
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AI Search•
What Gets Cited in AI Answers? Query Type Beats Topic
AI engines cite a source on 91% of 'best X' answers but only 81% of definitions. That 10-point swing is driven by query intent, not subject. Across eight verticals citation presence stays in a tight 82–88% band. If you want to be cited, the shape of the question you answer matters more than the industry you're in.
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AI Search•
LLM Citations: How Each AI Engine Cites Sources (Study)
Across six AI engines and six verticals, citation depth varies ~20×: Google AI Mode averages 15–22 sources per answer, ChatGPT/Gemini/Copilot land around 4–8, and Perplexity ranges from ~4 down to literally zero depending on the topic. Reddit sits top-2 in every vertical. AI Overview decides whether to answer at all: it triggers on 98% of shopping queries and 3% of dining.
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AI Search•
AI Grounding: Every AI Engine Grounds Live, Except Gemini
Grounding is when an AI engine answers from live web results instead of training memory. We measured it across six engines on ~2,500 prompts each. Five ground 91–98% of the time, and one, Gemini, grounds just 41%.
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Local SEO•
Local Rank Tracking: How Rankings Change by City
The same keyword ranks differently in every city. Here is how much local rankings vary by geography, why the map pack changes week to week, and how to check Google Maps rankings programmatically across a city grid.
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Keyword Research•
B2B Keyword Research: What the SERPs Actually Show
cloro read 60 live SERPs: AI Overviews hit 100% of B2B/SaaS queries vs 10% of B2C. How to do B2B keyword research with SERP signals, not unreliable volume.
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