cloro
AI Visibility Leaderboard

SERP APIs

APIs that return structured Google and other search-engine results at scale. Ranked by how often ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode mention and cite each brand when asked 5 buyer questions.

This ranks what the engines say. For our own tested ranking, see best SERP APIs.

10
Brands ranked
5
Buyer questions
25
Engine answers
5
AI engines
1.SerpApi
serpapi.com
78.3
Share of voice
25%
Named / Cited
23 / 12
Week
2.DataForSEO
dataforseo.com
57.5
Share of voice
19%
Named / Cited
18 / 5
Week
3.Serper
serper.dev
46.4
Share of voice
16%
Named / Cited
15 / 3
Week
4.Bright Data
brightdata.com
38.6
Share of voice
12%
Named / Cited
11 / 7
Week
5.SearchApi
searchapi.io
28.5
Share of voice
10%
Named / Cited
9 / 3
Week
6.cloro
cloro.dev
23.6
Share of voice
3%
Named / Cited
3 / 11
Week
7.Oxylabs
oxylabs.io
19.9
Share of voice
7%
Named / Cited
6 / 2
Week
8.HasData
hasdata.com
15.6
Share of voice
2%
Named / Cited
2 / 2
Week
▲1
9.ScraperAPI
scraperapi.com
14.5
Share of voice
3%
Named / Cited
3 / 3
Week
▼1
10.Zenserp
zenserp.com
11
Share of voice
3%
Named / Cited
3 / 0
Week

Snapshot for the week of August 17, 2026. Named = the engine wrote the brand into its answer. Cited = the engine linked the brand's own domain as a source, out of 25 answers.

Do the engines agree?

How often each engine named the brand, as a share of the questions it answered. Reading across a row shows whether the engines are describing the same market — the spread column is the gap between the engine that names the brand most and the one that names it least.

ChatGPTPerplexityGeminiCopilotGoogle AI ModeSpread
SerpApi1006010010010040
DataForSEO806080608020
Serper6020804010080
Bright Data602040604040
SearchApi20060208080
cloro004002040
Oxylabs40020204040
HasData200020020
ScraperAPI020040040
Zenserp2002020020
Named in 0%100% of answers

Values are the percentage of that engine's answers naming the brand. Each engine answered the same 5 questions here, so a cell moves in steps of 20 points. SearchApi is named in more than half of one engine's answers and never mentioned by another — the engines are not describing the same shortlist.

Named vs cited in SERP APIs

Two different kinds of visibility. The filled dot is how often engines wrote the brand into the answer; the hollow dot is how often they linked the brand's own domain as a source. The bar between them is the gap — and where the filled dot sits to the left, the brand is cited more often than it is recommended.

Named in the answerCited as a source
SerpApi+44
DataForSEO+52
Serper+48
Bright Data+16
SearchApi+24
cloro-32
Oxylabs+16
HasData0
ScraperAPI0
Zenserp+12
0%25%50%75%100%

Gap column is percentage points, named minus cited. Widest this week: DataForSEO, named in 72% of answers but cited in 20%. One brand is cited more often than named (negative gap) — engines use the site as a source without recommending it.

Where AI looks for SERP APIs

Domains the engines cited most across this category's answers this week. These are the surfaces that shape AI recommendations here, and where coverage is worth checking first.

scrapingdog.com×25openwebninja.com×20cloro.dev×18serpapi.com×17blog.apify.com×16dataforseo.com×16olostep.com×15searchapi.io×15scraperapi.com×14brightdata.com×12

How this is measured

Every week cloro asks each engine the same 5 buyer-intent questions with US localization, then scores the answers with deterministic string and URL matching — no LLM judge, so the same answers always give the same score. The 0–100 AI Visibility Score weights mention rate (60%), citation rate (25%), and how early a brand is named (15%).

Read the full methodology →

Cite this study

cloro. (August 17, 2026). AI Visibility Leaderboard — SERP APIs (Week of 2026-08-17) [Data set]. cloro Research. https://cloro.dev/ai-visibility/serp-apis/

Underlying data · CC BY 4.0

Week of 2026-08-17, unchanged since publication. The page above refreshes weekly.

cloro.dev/ai-visibility/data/2026-08-17.json

Frequently asked questions

How is the AI Visibility Score calculated?

The score runs 0–100 and combines three signals: how often the brand is mentioned across engine answers (60%), how often an engine cites the brand's own domain as a source (25%), and how early the brand appears when it is named (15%). Detection is deterministic string and URL matching, not an LLM judgement, so the same answers always produce the same score.

Which AI engines are included?

This snapshot covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode. Every engine is asked the same 5 buyer-intent questions with US localization, giving 25 engine answers for this category.

How often does the leaderboard update?

Weekly. A fresh sweep runs every Monday (UTC) and each page is stamped with the week it reflects. Rankings are deliberately not real-time — AI recommendations do not move hour to hour, and dated snapshots are easier to cite and compare.

What is the difference between a mention and a citation?

A mention means the engine named the brand in its answer text. A citation means the engine linked the brand's own domain as a source. They are tracked separately because they are different kinds of visibility — a brand can be cited as a source without ever being recommended, and vice versa.

Can I reuse this data?

Yes. Everything here is free to reuse with attribution under CC BY 4.0 — cite the category page and the week it covers.

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