cloro
AI Visibility Leaderboard

Web Analytics Platforms

Product and marketing analytics platforms for websites and apps. Ranked by how often ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode mention and cite each brand when asked 5 buyer questions.

10
Brands ranked
5
Buyer questions
25
Engine answers
5
AI engines
1.Google Analytics
google.com
59.5
Share of voice
17%
Named / Cited
20 / 0
Week
2.Plausible
plausible.io
56.9
Share of voice
13%
Named / Cited
16 / 9
Week
3.Matomo
matomo.org
51.2
Share of voice
13%
Named / Cited
16 / 8
Week
4.PostHog
posthog.com
49.4
Share of voice
13%
Named / Cited
15 / 7
Week
▲1
5.Mixpanel
mixpanel.com
43.7
Share of voice
13%
Named / Cited
15 / 2
Week
▲2
6.Fathom
usefathom.com
36.1
Share of voice
10%
Named / Cited
12 / 2
Week
7.Amplitude
amplitude.com
29.7
Share of voice
8%
Named / Cited
9 / 4
Week
▼3
8.Umami
umami.is
27.1
Share of voice
8%
Named / Cited
10 / 0
Week
9.Heap
heap.io
13.5
Share of voice
3%
Named / Cited
4 / 0
Week
10.Piwik PRO
piwik.pro
6.6
Share of voice
2%
Named / Cited
2 / 0
Week

Snapshot for the week of August 17, 2026. Named = the engine wrote the brand into its answer. Cited = the engine linked the brand's own domain as a source, out of 25 answers.

Do the engines agree?

How often each engine named the brand, as a share of the questions it answered. Reading across a row shows whether the engines are describing the same market — the spread column is the gap between the engine that names the brand most and the one that names it least.

ChatGPTPerplexityGeminiCopilotGoogle AI ModeSpread
Google Analytics8060808010040
Plausible606080408040
Matomo806060606020
PostHog404080608040
Mixpanel606060408040
Fathom402060408060
Amplitude20600604060
Umami402040406040
Heap02020202020
Piwik PRO020002020
Named in 0%100% of answers

Values are the percentage of that engine's answers naming the brand. Each engine answered the same 5 questions here, so a cell moves in steps of 20 points. Amplitude is named in more than half of one engine's answers and never mentioned by another — the engines are not describing the same shortlist.

Named vs cited in Web Analytics Platforms

Two different kinds of visibility. The filled dot is how often engines wrote the brand into the answer; the hollow dot is how often they linked the brand's own domain as a source. The bar between them is the gap — and where the filled dot sits to the left, the brand is cited more often than it is recommended.

Named in the answerCited as a source
Google Analytics+80
Plausible+28
Matomo+32
PostHog+32
Mixpanel+52
Fathom+40
Amplitude+20
Umami+40
Heap+16
Piwik PRO+8
0%25%50%75%100%

Gap column is percentage points, named minus cited. Widest this week: Google Analytics, named in 80% of answers but cited in 0%.

Where AI looks for Web Analytics Platforms

Domains the engines cited most across this category's answers this week. These are the surfaces that shape AI recommendations here, and where coverage is worth checking first.

matomo.org×17bootstrap.build×14plausible.io×13github.com×10posthog.com×10wpmailsmtp.com×9learn.g2.com×8muroanalytics.com×8computer.howstuffworks.com×7usefathom.com×7

How this is measured

Every week cloro asks each engine the same 5 buyer-intent questions with US localization, then scores the answers with deterministic string and URL matching — no LLM judge, so the same answers always give the same score. The 0–100 AI Visibility Score weights mention rate (60%), citation rate (25%), and how early a brand is named (15%).

Read the full methodology →

Cite this study

cloro. (August 17, 2026). AI Visibility Leaderboard — Web Analytics Platforms (Week of 2026-08-17) [Data set]. cloro Research. https://cloro.dev/ai-visibility/web-analytics/

Underlying data · CC BY 4.0

Week of 2026-08-17, unchanged since publication. The page above refreshes weekly.

cloro.dev/ai-visibility/data/2026-08-17.json

Frequently asked questions

How is the AI Visibility Score calculated?

The score runs 0–100 and combines three signals: how often the brand is mentioned across engine answers (60%), how often an engine cites the brand's own domain as a source (25%), and how early the brand appears when it is named (15%). Detection is deterministic string and URL matching, not an LLM judgement, so the same answers always produce the same score.

Which AI engines are included?

This snapshot covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode. Every engine is asked the same 5 buyer-intent questions with US localization, giving 25 engine answers for this category.

How often does the leaderboard update?

Weekly. A fresh sweep runs every Monday (UTC) and each page is stamped with the week it reflects. Rankings are deliberately not real-time — AI recommendations do not move hour to hour, and dated snapshots are easier to cite and compare.

What is the difference between a mention and a citation?

A mention means the engine named the brand in its answer text. A citation means the engine linked the brand's own domain as a source. They are tracked separately because they are different kinds of visibility — a brand can be cited as a source without ever being recommended, and vice versa.

Can I reuse this data?

Yes. Everything here is free to reuse with attribution under CC BY 4.0 — cite the category page and the week it covers.

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