Notes on SEO monitoring, AI SEO performance, and how to keep tabs on your brand.
These look like one search problem but they are not. The Ads Transparency Center is Google's public ad archive; SERP ads are the live sponsored results. Different products, different tools.
Managing proxies for SERP scraping in 2026 is a full-time job — residential IP costs, captchas, rotation, geo-targeting. Here's why a SERP API beats DIY for almost everyone, and the few cases where it doesn't.
We tested 12 LLM visibility tracking tools on real brand-monitoring workflows across ChatGPT, Perplexity, Gemini, and Google AI Overview. What works, what doesn't.
Set up AI visibility tracking in 30 minutes: choose prompts, query four AI engines, log mention and citation rates, and build a baseline CSV.
Profound alternatives compared — Peec AI, OtterlyAI, AthenaHQ, Brandlight, FirstAnswer.ai. Engine coverage, pricing, dashboard depth, and when each one fits.
Google Search API options explained: Custom Search JSON API, DIY scraping, and modern SERP APIs. Compare limits, pricing, and real SERP coverage.
We tested 7 GEO services on real generative engine optimization workflows. Compare measurement platforms, specialist tools, and agency engagements.
Use this GEO checklist to improve AI citations: crawler access, schema, answer-first content, internal links, authority signals, and tracking.
Should you build or buy AI search visibility tracking? Compare platform costs, API spend, engineering hours, maintenance, and break-even points.
