
Brand Protection in 2026: Search and the AI Layer
Across 40 major brands × 60 prompts × 6 AI engines, 31%–72% of triggered answers cited only third-party domains, never the brand's own site. On Perplexity, the brand's own domain is cited in ~0% of answers. Trustpilot, BBB, ConsumerAffairs, and Reddit narrate your brand when you're absent.







