Author
Ricardo is one of the founders and engineers behind its SERP and AI-search scraping infrastructure. Before cloro he scaled a financial comparison site to $7M ARR and ran the full-country operations of a unicorn to $65M ARR, then went back to building. He writes about search engine scraping, generative-engine optimization, and turning live search and AI-answer data into something teams can act on.
There are three different \"Perplexity webs\" — the Search API, the answer users see, and Google — and most people conflate them. We ran 500 identical queries through the Perplexity Search API and cloro's live Google SERP to measure exactly how far apart they sit.
Turn one seed into thousands of keywords with a keyword research API — autocomplete, PAA and related-search fan-out, plus an AI clustering pipeline.
We compared the best media monitoring tools for 2026 — Meltwater, Cision, Brandwatch, Brand24 and more — on pricing, fit, and the AI blind spot they share.
Compare the best AI rank tracking tools for ChatGPT, Claude, Perplexity, and AI Overviews: pricing, engine coverage, and when to build your own.
Travelers now plan trips inside ChatGPT, and when an AI answer recommends a hotel it cites Tripadvisor, Expedia, and Condé Nast Traveler far more than the property's own website — direct hotel sites appear in about 6% of citations, and only for the largest chains. Hotel and travel SEO in 2026 is about being present in the sources AI reads.
The 2018 voice-SEO playbook optimized for a pipeline that no longer exists. In 2026 the assistants people talk to are large language models, and we tested it: six AI engines answered 100% of ~1,900 spoken-style questions. Optimizing for voice search is now the same work as optimizing for AI answers.
ChatGPT returned a product card on 87% of shopping-intent prompts and Google AI Mode on 91%, while Perplexity and Gemini showed almost none. The retailers named are dominated by Best Buy and Walmart, and the picks are sourced overwhelmingly from YouTube, Reddit, and RTINGS — not from brand sites.
ChatGPT ads render as a `response.result.ads[]` array on the response, served from `bzrcdn.openai.com` and tagged `utm_source=chatgpt.com&utm_medium=src`. Here's how to detect them with cloro's API and build a real monitoring pipeline.
ChatGPT ads are sold direct through OpenAI's sales team at a $200K minimum commitment, with CPC bids of $3-5 general and $8-18 for software and finance. No self-serve manager exists yet. Here's how to actually get placements and what to do if you can't.
