Strategy•
Featured Snippet Optimization: How to Win Position Zero
Learn featured snippet optimization: match query format, write 40-60 word answers, use lists and tables, and win position zero in Google search.
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117 articles by Ricardo Batista
Strategy•
People Also Ask SEO: How to Optimize for PAA Boxes
Learn People Also Ask SEO: find PAA questions, use exact H2s, write 40-60 word answers, add FAQ schema, and track PAA citation changes over time.
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Technology•
Does ChatGPT Have Ads? ChatGPT Ads Rollout Status in 2026
Yes, ChatGPT has ads: paid placements launched in February 2026 at $60 CPM, spiked to 26.5% in May, throttled to under 1%, then re-plateaued at 51% of US responses (54% CA, 50% AU, 19% JP) by July. See what shipped and what to track.
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Strategy•
People Also Search For: How to Mine PASF for SEO in 2026
PASF reveals what users wanted but didn't get from the page they just clicked. Here's how to mine it for SEO.
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Strategy•
How to Track SERP Features in 2026 (Free + API Methods)
How to track SERP features in 2026 — the seven that move traffic, the free ways to start monitoring today, and the API method that scales to millions of keywords.
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Research•
ChatGPT ads penetration study: 51% in the US, and Japan just lit up (July 2026 update)
ChatGPT ads over the last 7 days measure 51.0% of US responses, 53.6% CA, 49.8% AU, and — new since May — 18.8% JP. Everywhere else remains near zero. The surface reverted then re-spiked in June and now looks structural, not transient.
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Comparisons•
Google Ads Transparency vs SERP Ads: Which to Use When
The Google Ads Transparency Center is a public historical ad archive; live SERP ads are real-time sponsored results. Different products — which to use when.
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Technical•
Proxies for SERP Scraping in 2026: Don't DIY
Managing proxies for SERP scraping in 2026 is a full-time job. Here's why a SERP API beats DIY for almost everyone — and the few cases where it doesn't.
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Monitoring•
The Best AI Visibility Tools in 2026 (Tested & Compared)
We tested 15 AI visibility tools (a.k.a. LLM visibility trackers) on real brand-monitoring workflows across ChatGPT, Perplexity, and Gemini. What works, what doesn't.
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