Keyword Research•
International Keyword Research: One Seed, 10 SERPs
International keyword research, tested: we scraped one seed across 10 country SERPs and found ~17% overlap. Why translation fails and how to localize instead.
Read more
ChatGPT•
AI Shopping: What ChatGPT Recommends (Data Study)
ChatGPT returned a product card on 87% of shopping-intent prompts and Google AI Mode on 91%, while Perplexity and Gemini showed almost none. The retailers named are dominated by Best Buy and Walmart, and the picks are sourced overwhelmingly from YouTube, Reddit, and RTINGS, not from brand sites.
Read more
Advertising•
ChatGPT Ads Penetration Study: 51% in the US
ChatGPT ads over the last 7 days measure 51.0% of US responses, 53.6% CA, 49.8% AU, and, new since May, 18.8% JP. Everywhere else remains near zero. The surface reverted then re-spiked in June and now looks structural, not transient.
Read more
Web Scraping•
Is Web Scraping Legal? 7-Country 2026 Compliance Guide
2026 compliance guide with 7-country jurisdictional matrix, four landmark cases (hiQ, Meta, Clearview, Van Buren), plus GDPR and CFAA edge cases.
Read more
ChatGPT•
ChatGPT Grounding Study: 86% Commercial, 1% Informational
ChatGPT grounds almost every commercial prompt and almost no informational one. We re-ran our study without forcing web search, across 865 queries and 10 countries, and the split is 86.5% versus 0.9%.
Read more
AI Search•
GPT 5 API Cost Analysis: What 10,000 Queries Really Cost
GPT-5 API pricing benchmarked on 10,000 structured queries. See real token counts, true per-thousand costs, and the system-prompt tax most teams miss.
Read more
AI Search•
Reddit AI Citations Are Declining: What Brands Should Do
Reddit citations on ChatGPT fell 94% in August 2026, in two steps. One lands on the day OpenAI shipped gpt-5-6. Our measurement, and the 2025 precedent.
Read more